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Figure 2From “Your pricing page publishes which buyers you won’t separate.”

The German arm: translated, not localised

Fifteen of 64 companies present a genuinely German pricing page, and the marked rows split those fifteen: eight of them still price in US dollars. The translation happened; the number stayed home.

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Figure 2The German arm: translated, not localised

Of 64 index constituents, 52 German-language experiences were measurable and 34 have a reachable pricing page, but 19 of those serve the English page to a German-language visitor; only 15 present a genuinely German-language pricing page, and of those 15, seven show euro prices while eight show US dollars only.20406080German-language experience measurable52Pricing page reachable34Serves the English page instead19Genuinely German-language page15Of those, shows euro prices7Of those, US dollars only8Vendors

Source: Author's own coding of the same 64 constituents, German arm (Accept-Language: de-DE), 9 August 2026. Corpus, codebook, scripts and every rendered page: isoglu.com/research/pricing-page-corpus/.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-your-pricing-page-publishes-fig03.png

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APA 7

Isoglu, S. (2026). The German arm: translated, not localised [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-your-pricing-page-publishes-fig03/

BibTeX
@misc{isoglu-2026-what-your-pricing-page-publishes-fig03,
  author = {Isoglu, Sinan},
  title = {{The German arm: translated, not localised}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-your-pricing-page-publishes-fig03/},
  note = {From the essay {Your pricing page publishes which buyers you won’t separate.}}
}
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    <img src="https://isoglu.com/social/isoglu-2026-what-your-pricing-page-publishes-fig03.png" alt="Figure 2: The German arm: translated, not localised" width="3200" height="2400">
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  <figcaption>Figure 2: The German arm: translated, not localised. Source: Author&#39;s own coding of the same 64 constituents, German arm (Accept-Language: de-DE), 9 August 2026. Corpus, codebook, scripts and every rendered page: isoglu.com/research/pricing-page-corpus/. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-your-pricing-page-publishes-fig03/">View exhibit</a>.</figcaption>
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