Knowledge graph, how the journal connects.
An atlas of the journal: 244 pieces and the 1,063 links between them. Explore direct cross-references, diagnose a commercial bottleneck, or follow a reading path.
The journal, mapped
Pieces sit next to what they cite.
Most linked, 25 neighboursPiece
- Pieces
- 244 in English, placed by theme
- Links
- 1,063: 738 citations, 325 thematic
- Reading paths
- 6, five pieces each
- Diagnostic lenses
- 8, from symptom to cause
The network
Pick a piece, see what it touches.
244 pieces · 1063 links
Growth that compounds55 pieces
- 2026-08-25 A customer P&L needs a cost boundary 13 min
- 2026-08-25 A segment is real when a decision changes 8 min
- 2026-09-11 Average revenue per user is a defined ratio, not customer value 11 min
- 2026-09-01 Cultural distance is not a universal entry-mode rule 6 min
- 2026-08-20 Customer lifetime value is a forecast, not a fact 13 min
- 2026-09-01 Customer selection is a resource-allocation decision 7 min
- 2026-09-01 Dynamic capabilities are routines, not magic 6 min
- 2026-08-01 Every growth budget is a gross number 18 min
- 2026-09-01 External information becomes innovation through absorptive capacity 8 min
- 2026-09-11 Acquisition growth loops need a declared entry event 16 min
- 2026-09-01 Growth needs an exploration-exploitation portfolio 6 min
- 2026-09-01 The growth-share matrix is a capital-allocation device 11 min
- 2026-09-02 Knowledge transfer is asset retention with a receiving context 6 min
- 2026-09-01 Long customer relationships can be low-profit 8 min
- 2026-08-20 The LTV:CAC ratio hides the timing 5 min
- 2026-08-20 A marketing attribution model needs a counterfactual 5 min
- 2026-08-20 Marketing mix modeling is a calibration problem 7 min
- 2026-09-01 New-product success factors are context-dependent 6 min
- 2026-09-01 One customer model cannot predict every outcome 7 min
- 2026-08-02 Your customer base is priced exactly once: or never 12 min
- 2026-08-28 Promised synergies need a ledger 11 min
- 2026-09-01 Retention should be ranked by profit, not churn alone 9 min
- 2026-09-01 The 20-55 rule: customer prioritization misclassifies the portfolio 7 min
- 2026-08-01 The asset that can leave, and what keeping it costs 12 min
- 2026-08-14 Programmatic M&A: the claim that outlived its test 16 min
- 2026-08-15 The European failure number nobody quotes 10 min
- 2026-08-16 The incrementality illusion 16 min
- 2026-08-28 The megadeal wave meets the size effect 9 min
- 2026-08-16 The playbook study never asked who made the tools 9 min
- 2026-08-16 The retention number is measured from your side of the table 6 min
- 2026-08-20 The Rule of 40 is a trade-off, not a target 5 min
- 2026-08-16 The thirty-percent rule for sales and marketing 6 min
- 2026-09-04 What are unit economics? 10 min
- 2026-09-04 What is a customer health score? 29 min
- 2026-10-18 What is a default option? 18 min
- 2026-09-06 What is activation rate? The first value event must be observable 21 min
- 2026-09-02 What is CAC payback period? 9 min
- 2026-09-02 What is CAC? 15 min
- 2026-09-02 What is customer lifetime value? 11 min
- 2026-09-06 What is cohort analysis? A stable entry event before a retention curve 7 min
- 2026-09-04 What is customer churn? 23 min
- 2026-10-18 What is customer experience management? 11 min
- 2026-10-18 What is customer satisfaction? 12 min
- 2026-10-18 What is customer win-back? 16 min
- 2026-09-06 What is go-to-market efficiency? The denominator across growth and capacity 4 min
- 2026-09-04 What is gross revenue retention? 9 min
- 2026-09-06 What is growth accounting? Separate new, retained, expanded, and lost revenue 18 min
- 2026-09-06 What is marketing efficiency ratio (MER)? A blended signal, not a causal answer 10 min
- 2026-09-02 What is net revenue retention? 8 min
- 2026-09-06 What is revenue growth management? Price, volume, mix, and margin in one system 7 min
- 2026-10-18 What is RFM analysis? 10 min
- 2026-09-06 What is sustainable growth rate? Growth has a financing boundary 8 min
- 2026-09-04 What is time to value? 20 min
- 2026-08-14 What the customer relationship costs while it stays 13 min
- 2026-07-25 Why growth compounds, and activity doesn't. 12 min
Go-to-market strategy32 pieces
- 2026-08-27 A marketplace is both referee and competitor 6 min
- 2026-08-29 A territory is a workload model, not a map 8 min
- 2026-09-02 ABM selection is not personalization 5 min
- 2026-09-02 Account-based marketing is resource allocation 6 min
- 2026-08-29 The account score hides a political decision 8 min
- 2026-08-29 The buyer is not the user in a B2B journey 10 min
- 2026-08-27 Channel conflict is not one number 6 min
- 2026-09-11 Customer segmentation is not an ideal customer profile 9 min
- 2026-09-01 An ecosystem strategy is an alignment structure, not a partner list 12 min
- 2026-08-31 Go-to-market strategy is a resource-allocation system 11 min
- 2026-08-18 The integration savings come from what you put in 10 min
- 2026-08-07 The integration plan spends what the deal bought. 16 min
- 2026-08-25 Localization is a market-entry decision 6 min
- 2026-08-31 Market-entry mode trades control for learning and reversibility 11 min
- 2026-08-31 Market prioritisation is a portfolio decision, not a TAM ranking 10 min
- 2026-08-31 Preferred customer treatment is relative resource allocation 12 min
- 2026-07-25 When a proven playbook meets a new market. 10 min
- 2026-08-29 A relationship can be ending before churn is recorded 8 min
- 2026-08-27 TAM is not a budget 5 min
- 2026-08-26 The channel that books the sale may not own the customer 10 min
- 2026-09-02 Voice of customer is not observed choice 6 min
- 2026-08-25 A voice-of-customer acquisition is not customer knowledge 8 min
- 2026-09-02 What are TAM, SAM, and SOM? 9 min
- 2026-09-04 What is a buying committee? 15 min
- 2026-10-18 What is a market entry strategy? 9 min
- 2026-10-18 What is a route to market? 10 min
- 2026-09-04 What is account-based marketing? 20 min
- 2026-09-04 What is an acquisition thesis? Strategic underwriting, valuation, and M&A governance 23 min
- 2026-09-06 What is channel economics? Revenue share is not channel profit 5 min
- 2026-09-06 What is partner-led growth? A channel needs a counterfactual 4 min
- 2026-09-04 What is post-merger integration? M&A operational execution, synergy capture, and governance 29 min
- 2026-09-06 What is product-led growth? Product usage is not a growth loop 14 min
Pricing & revenue architecture42 pieces
- 2026-08-29 A discount to one buyer can cost the others 7 min
- 2026-08-09 A flat rate buys your customer’s worst month. 17 min
- 2026-08-25 A global price is not one price 10 min
- 2026-08-31 Dynamic pricing needs a trigger, constraint, and explanation 10 min
- 2026-08-20 Price elasticity is not a property of your market 10 min
- 2026-08-31 Pricing architecture is a system, not a price list 14 min
- 2026-07-25 Pricing is a positioning decision. 19 min
- 2026-09-01 Revenue management versus dynamic pricing 12 min
- 2026-10-03 Subsidizing one platform side can be a network design decision 14 min
- 2026-08-03 The discount outlives the deal it was meant to close 16 min
- 2026-08-07 The price increase is judged before it is paid. 16 min
- 2026-08-31 Tiered pricing is a promise with a cost-to-serve boundary 11 min
- 2026-09-01 Transfer price and market price are different objects 12 min
- 2026-08-29 Value-based pricing is a capability before it is a number 14 min
- 2026-08-20 Van Westendorp is a survey boundary, not a price 5 min
- 2026-09-06 What is a price corridor? A defensible range before a point price 4 min
- 2026-10-18 What is a price promotion? 10 min
- 2026-10-18 What is a two-sided market? 12 min
- 2026-09-04 What is a value metric? 19 min
- 2026-09-19 What is a value proposition? 7 min
- 2026-10-18 What is brand equity? 16 min
- 2026-10-18 What is customer perceived value? 13 min
- 2026-10-18 What is dynamic pricing? 17 min
- 2026-10-18 What is freemium? 16 min
- 2026-09-06 What is Gabor-Granger pricing research, and why purchase intent is not a market price 4 min
- 2026-10-18 What is packaging strategy? 12 min
- 2026-09-06 What is price adjustment cost? Changing a price changes more than a number 4 min
- 2026-09-02 What is price elasticity of demand? 8 min
- 2026-09-06 What is price fairness? A reference and process problem 5 min
- 2026-09-05 What is price realization? List price is not the cash collected 10 min
- 2026-09-06 What is price-volume-mix analysis? Separate price from what was sold 14 min
- 2026-10-18 What is pricing strategy? 13 min
- 2026-10-18 What is psychological pricing? 17 min
- 2026-09-06 What is revealed preference? Observed choice is not willingness to pay 4 min
- 2026-09-06 What is revenue leakage? The gap between promised and collected revenue 13 min
- 2026-10-18 What is the winner's curse? 18 min
- 2026-09-04 What is tiered pricing? 22 min
- 2026-09-04 What is usage-based pricing? 21 min
- 2026-09-02 What is value-based pricing? 9 min
- 2026-09-02 What is willingness to pay? 11 min
- 2026-08-09 Your pricing page publishes which buyers you won’t separate. 11 min
- 2026-08-29 Why a price does not move 8 min
Revenue operations & AI55 pieces
- 2026-09-01 A channel needs governance before it needs another partner 7 min
- 2026-08-25 A compensation plan can reward the coverage problem it created 11 min
- 2026-08-20 A deal desk is a selection system 5 min
- 2026-08-26 A renewal is not proof you prevented churn 7 min
- 2026-08-20 CAC payback is a cash calendar 5 min
- 2026-09-01 CRM adoption is knowledge integration, not a rollout 7 min
- 2026-09-01 Digitization changes sales effectiveness and job insecurity 6 min
- 2026-09-02 False positives in churn models have a cost 6 min
- 2026-09-01 Forecast accuracy can hide offsetting errors 15 min
- 2026-08-27 Forecast value added is a process audit 6 min
- 2026-07-25 The funnel bottleneck nobody's measuring. 10 min
- 2026-09-01 Gross margin is not contribution margin 11 min
- 2026-10-04 Implementation backlog: delivery capacity governs new sales 8 min
- 2026-08-20 Net revenue retention is a cohort definition 11 min
- 2026-07-25 The one number a commercial team should share. 11 min
- 2026-08-29 Pipeline coverage hides a conversion distribution 15 min
- 2026-08-25 Quota attainment has more than one parent 9 min
- 2026-09-02 Revenue analytics needs an event schema 6 min
- 2026-09-11 Revenue lifecycle stages are state boundaries, not a funnel list 16 min
- 2026-08-29 The sales-cycle number changes when the stages change 8 min
- 2026-08-19 The sales tooling minefield, twenty-four years on 9 min
- 2026-09-01 Salesforce control is a blend, not a commission plan 7 min
- 2026-09-01 Salesforce control starts with what managers can observe 8 min
- 2026-08-29 Salesforce size is a response model, not a headcount ratio 8 min
- 2026-08-16 The function without a German name 6 min
- 2026-08-16 The number you call 6 min
- 2026-09-01 Variable pay is a risk design when effort is hard to observe 6 min
- 2026-07-27 What AI actually changes in revenue operations 15 min
- 2026-08-10 What AI did to cost of goods sold is not visible in the line everyone quotes. 12 min
- 2026-09-06 What are forecast categories? Names need stable decision rules 4 min
- 2026-09-06 What are sales enablement metrics? Measure behavior change before activity 11 min
- 2026-10-18 What drives salesperson performance? 14 min
- 2026-09-06 What is a product-qualified lead? Product use is not buying intent 7 min
- 2026-09-06 What is a revenue process? The handoffs that make the funnel measurable 14 min
- 2026-10-18 What is a sales compensation plan? 14 min
- 2026-09-06 What is AI demand forecasting? A forecast is a system, not an oracle 7 min
- 2026-09-02 What is contribution margin? 9 min
- 2026-09-06 What is CRM data governance? Revenue control before reporting 18 min
- 2026-09-06 What is a forecast override? Judgment is an intervention in the data 5 min
- 2026-10-18 What is key account management? 17 min
- 2026-09-04 What is knowledge transfer? Absorptive capacity, operational replication, and stickiness 26 min
- 2026-09-06 What is lead routing? Assignment is a measurement boundary 18 min
- 2026-10-18 What is lead scoring? 16 min
- 2026-10-18 What is Little's law? 18 min
- 2026-09-06 What is a marketing-to-sales handoff? The interface where attribution breaks 6 min
- 2026-09-06 What is pipeline hygiene? A clean CRM is not a full pipeline 22 min
- 2026-09-06 What is quota setting? Capacity comes before target 5 min
- 2026-10-18 What is reference class forecasting? 19 min
- 2026-09-02 What is RevOps? 12 min
- 2026-09-04 What is sales capacity planning? 23 min
- 2026-09-04 What is sales enablement? 20 min
- 2026-10-18 What is sales forecasting? 12 min
- 2026-09-06 What is sales productivity? Activity is not productive selling time 4 min
- 2026-10-18 What is time series forecasting? 16 min
- 2026-08-27 Win-loss analysis needs an outcome before it needs a reason 5 min
From the research bench60 pieces
- 2026-08-25 A defensible evidence review has a stopping rule 7 min
- 2026-08-27 A new-product forecast needs more than one method 7 min
- 2026-08-19 A public forum is not a market survey 7 min
- 2026-07-28 A vendor page supplied one tested source path for the 5x retention rule 9 min
- 2026-08-29 Acculturation needs social controls, not integration speed 8 min
- 2026-09-01 Algorithm trust changes with the task 9 min
- 2026-08-25 An uplift claim needs a specification before it needs a number 7 min
- 2026-08-19 Brand fit is a mechanic, not a mood board 7 min
- 2026-08-19 Brand polarization in virtual worlds 19 min
- 2026-08-21 Business case control is a living decision loop 9 min
- 2026-08-23 A case study is an evidence design, not a story. 15 min
- 2026-09-01 Common method bias is not a checkbox 7 min
- 2026-08-29 Competitive intelligence begins with incomplete information 8 min
- 2026-08-31 Conjoint analysis estimates preference, not demand 11 min
- 2026-08-29 Cultural distance changes with the base country 8 min
- 2026-08-01 Evidence over anecdote: what a number has to survive. 13 min
- 2026-08-31 Foreign-market selection should compare mode-specific fit 11 min
- 2026-09-01 Human and machine should divide the work 9 min
- 2026-09-01 Hybrid intelligence needs a boundary between capability and outcome 7 min
- 2026-10-11 What a university ranking can tell you about a research partner 6 min
- 2026-08-29 Institutional distance is asymmetric uncertainty 8 min
- 2026-09-01 Measurement invariance before comparing English and German scores 11 min
- 2026-08-19 Mixed reactions are not brand polarization 7 min
- 2026-09-01 More advertising observations do not guarantee better decisions 8 min
- 2026-08-15 One intangible-assets system, two useful views 7 min
- 2026-09-01 Saturation is a decision rule, not a number 7 min
- 2026-08-21 Scenario planning starts when a trigger moves a resource 8 min
- 2026-09-01 Staggered difference-in-differences needs a cohort-time estimand 8 min
- 2026-08-25 Survey bias is a decision error before it is a questionnaire flaw 7 min
- 2026-08-19 The branded game has to earn its place. 9 min
- 2026-08-19 The definition has a shorter memory than the number 7 min
- 2026-08-18 The metric didn't die. The cohort did. 7 min
- 2026-08-19 The player payoff is the permission 7 min
- 2026-08-19 What a ten-week Roblox study can and cannot tell us 6 min
- 2026-09-06 What are parallel trends? The assumption behind difference-in-differences 4 min
- 2026-10-18 What is a nudge? 18 min
- 2026-09-04 What is an A/B test? randomized controlled trials, statistical power, and governance 25 min
- 2026-10-18 What is causal inference? 17 min
- 2026-09-06 What is claim entailment? Does the source support the sentence? 5 min
- 2026-10-18 What is CUPED? 9 min
- 2026-09-06 What is data lineage? The transformations behind a result 6 min
- 2026-09-06 What is data provenance? The context behind a number 5 min
- 2026-09-06 What is external validity? A result needs a transfer boundary 13 min
- 2026-09-02 What is incrementality? 15 min
- 2026-09-06 What is interference? When one unit changes another unit's outcome 5 min
- 2026-09-02 What is marketing mix modeling? 9 min
- 2026-09-06 What is measurement error? The gap between a construct and its indicator 15 min
- 2026-10-18 What is measurement validity? 17 min
- 2026-10-18 What is p-hacking? 16 min
- 2026-10-18 What is propensity score matching? 20 min
- 2026-10-18 What is publication bias? 16 min
- 2026-10-18 What is regression to the mean? 17 min
- 2026-09-06 What is reproducibility? Can another analyst reconstruct the result? 5 min
- 2026-09-06 What is selection bias? The sample can change the answer 5 min
- 2026-10-18 What is Simpson's paradox? 16 min
- 2026-10-18 What is social desirability bias? 14 min
- 2026-09-06 What is source verification? From claim to version of record 5 min
- 2026-09-06 What is statistical conclusion validity? A significant result can still be wrong 4 min
- 2026-10-18 What is the synthetic control method? 10 min
- 2026-07-27 What peer review deleted, the web kept. 12 min
- Piece, growing with its links
- Selected, with its neighbours
- With exhibits
- Citation
Every piece, grouped by theme; themes are told apart by place and mark, since C gives a theme no colour of its own.
Reading paths
Six paths, five pieces each.
Each path is read in order. The marks show the themes it crosses on the way.
- B2B pricing and packaging masterclassFrom strategic positioning and value metrics through discount governance to compounding value realization. Starts with Pricing is a positioning decision.
- Compounding growth versus linear activityThe structural mechanisms that stack commercial leverage and cohort retention rather than resetting every quarter. Starts with Why growth compounds, and activity doesn't.
- Customer acquisition economics and incrementalityDeconstructing blended CAC, pipeline bottlenecks, and the economics of sustainable marketing capacity. Starts with What is CAC?
- Revenue operations architecture and AI integrationSystemic visibility into pipeline mechanics, unified event schemas, and the real infrastructure cost of AI. Starts with What is RevOps?
- Cross-border expansion and institutional strategyAdapting go-to-market motions across international territories, navigating institutional friction, and ecosystem design. Starts with When a proven playbook meets a new market.
- Evidence over folklore: testing commercial claimsHow widely repeated business rules of thumb dissolve when subjected to peer-reviewed methodology and empirical rigor. Starts with Evidence over anecdote: what a number has to survive.
Diagnostic lenses
Start from the symptom.
Eight commercial bottlenecks, each traced through five pieces from what you observe to its root cause.
- Acquisition economics CAC inflation and attribution decay Customer acquisition costs rise compounding year-over-year while blended marketing efficiency metrics degrade across paid channels. 5 pieces, symptom to cause
- Pricing & Packaging Discounting pressure and margin erosion Sales cycles stall without substantial price concessions, establishing permanent margin erosion on renewals. 5 pieces, symptom to cause
- Customer economics Retention leakage and cohort decay Hidden customer churn masked by gross expansion in top accounts; high-maintenance cohorts drain service capacity. 5 pieces, symptom to cause
- Global Go-to-Market Playbook failure in market expansion Historically proven domestic go-to-market motions stall completely when entering adjacent international territories. 5 pieces, symptom to cause
- Operations & AI RevOps fragmentation and data bottlenecks Disjointed pipeline tooling and fuzzy lifecycle definitions prevent executive leadership from observing true velocity. 5 pieces, symptom to cause
- Pricing strategy Pricing power collapse and commoditization Enterprise buyers treat differentiated offerings as commodities, forcing procurement-driven bidding wars. 5 pieces, symptom to cause
- Distribution architecture Channel conflict and partner margin decay Direct sales teams compete against channel partners for identical enterprise accounts, sparking disputes and margin loss. 5 pieces, symptom to cause
- Commercial governance Salesforce incentive decay and pipeline distortion Sales reps hit quota through heavily discounted, high-churn accounts while high-margin target segments are neglected. 5 pieces, symptom to cause
Contact
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Research, a guest lecture, or a commercial question.