Operator, researcher, lecturer. One question, three vantage points.
I’m Sinan Isoglu. My work moves between commercial teams, doctoral research and the lecture hall. I keep returning to one practical question: what makes growth compound, so the next quarter is easier to build than the last?
- Research
- Fieldwork open at EM Normandie
- Teaching
- Lecturer at IU International University
- Languages
- German, Turkish and English
The through line
Start with the evidence.
I started in commercial growth, close to marketing, pricing, go-to-market, and the messy hand-offs where plans meet revenue. The work taught me a useful suspicion: a busy quarter can hide a weak system. More spend, more people, and more campaigns are not evidence that the next quarter will be easier.
The doctorate at EM Normandie grew out of that suspicion. I am studying what happens to sales and marketing after a cross-border acquisition, when the value promised in the deal has to survive contact with a real commercial organisation. The fieldwork is under way; I am listening to people who were there and keeping the boundary between what they remember and what the evidence can support.
Teaching is the third test. If an idea cannot survive a room of students, it is not finished. I teach marketing, pricing, growth and AI in e-commerce at IU. The work supplies the situations, research supplies the standards, and teaching forces the thinking to become usable.
I work across German, Turkish and English, and across the practical distances between a commercial team, a research programme and a classroom. That combination is not a brand story added after the fact. It is the way the questions arrived.
In one line
Growth that compounds makes the next move easier.
How the three fit
One practice, three tests.
Work gives the ideas consequences. Research gives them standards. Teaching makes them clear.
Lecturing
The translation
Teaching turns a complicated idea into a tool a room can use.
See the lecturingBackground
The path so far.
- Since 2025 Düsseldorf, Germany / London, United Kingdom
Professional
NP Digital
From business development to associate director, in about 13 months.
- Since Jul 2026Associate Director, Commercial Strategy & Growth. Commercial strategy across DACH: go-to-market, pricing, revenue optimisation, and building AI-enabled revenue infrastructure.
- Dec 2025 – Jun 2026Senior Manager, Growth. Led growth for the DACH unit and ran enterprise engagements across the region.
- Jun 2025 – Nov 2025Representative, Business Development. Territory development for DACH; built the first outbound automation behind it.
- Since 2025 Düsseldorf, Germany
Lecturing
IU International University
Lecturer · Marketing · Pricing · Growth · AI in E-Commerce
10/10 student rating on Growth Hacking (Official IU course evaluation, 2025 Q4 · n=11); scaled from one course to six modules.
See the modules - Since 2025 Paris, France / Oxford, United Kingdom
Academic
EM Normandie Business School
Doctorate in Business Administration (DBA) · Cross-Border M&A & Sales-Marketing Integration
Fieldwork open - 2024–2026 Washington, D.C., United States · online
Academic
Quantic School of Business and Technology
Master of Business Administration (MBA) · Corporate Strategy & Entrepreneurship
- 2023–2025 Düsseldorf, Germany
Professional
BearingPoint
Business Analyst · Digital Marketing & Analytics
Connected paid, SEO, GA4 and thought leadership into one commercial system for an enterprise software line, then rebuilt the workflow that moved demand into the pipeline.
- 2023 Greven, Germany
Professional
FIEGE Logistik
Business Development & Marketing
Built B2B demand generation from plan to market for a leading European logistics group, then ran the LinkedIn campaign behind it.
- 2022 Munich, Germany
Professional
BMW Group
Market Performance Steering · Retail Training Europe
Built a working sales-performance reporting tool for BMW Group’s Retail Training Europe, turning a market-performance question into a management view.
- 2019–2023 Münster, Germany
Academic
FH Münster
Bachelor of Arts (B.A.) · Business Administration
Credentials
The degrees and how they are written.
Since 2025 · EM Normandie Business School
Doctorate in Business Administration (DBA)
Cross-Border M&A & Sales-Marketing Integration
Extended Research Proposal graded 19/20.
2024–2026 · Quantic School of Business and Technology
Master of Business Administration (MBA)
Corporate Strategy & Entrepreneurship
Graduated with Honors: top 10%, with three scholarships.
2019–2023 · FH Münster
Bachelor of Arts (B.A.)
Business Administration
Thesis graded 1.8; featured as an FH Münster alumni portrait (opens in a new tab).
On every byline, PDF, slide and export
Sinan Isoglu, MBA (Quantic)
The MBA always names the institution that awarded it, and the parenthesis never comes off.
Interim photograph until P3, the byline portrait, is shot
Contact
Bring the question you're working on.
Research, a guest lecture, or a commercial question.