Figure 3From “Your pricing page publishes which buyers you won’t separate.”
Read it off your own pricing page
One row per published tier, five minutes. The last three columns are decisions you have already published; the question above the sheet, whether your buyers want different things, is the one only your market can answer.
Figure 3Read it off your own pricing page
Source: Author's own worksheet.

From the essay
Pricing & revenue architecture
Your pricing page publishes which buyers you won’t separate.
Publish or hide is not the decision anyone is making. Half of pricing pages do both at once, and the choice underneath has been measured exactly once.
Read the essayThis exhibit belongs to an essay: the numbers live here, the argument lives there.
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Related exhibits

Table 1Table
Two transparencies, same market, opposite signs
Your pricing page publishes which buyers you won’t separate.

Figure 1Figure
The English arm, from index to hybrid pages
Your pricing page publishes which buyers you won’t separate.

Figure 2Figure
The German arm: translated, not localised
Your pricing page publishes which buyers you won’t separate.
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