Doctoral research · 2026Fieldwork under way
Commercial integration after a cross-border acquisition
EM Normandie Business School
A doctoral study of what happens to sales and marketing in the first year after a cross-border acquisition. Fieldwork is under way; there are no findings yet. An abstract is accepted for presentation at the 5th eM&Ai Annual Conference, University of Bristol, 7–8 December 2026, co-authored with Prof. Muriel Durand.
Read about the study- Programme
- Doctorate in Business Administration (DBA)
- Ethics
- EM Normandie research-ethics charter
- Method
- Qualitative expert interviews, Critical Incident Technique, Gioia methodology
- Enrolled2025
- Extended Research ProposalGraded 19/20
- FieldworkPilots Q3/Q4 2026 · main wave 2027Now
- DissertationPhase ahead
- DefenceExpected October 2028, Paris