Insights, writing and evidence.

Three formats, one standard: essays from commercial practice, exhibits that show the numbers, and research notes that test both against evidence.

The library at a glance

244 pieces, one square each.

Essays, reviews and notes, 150Concept guides, 94

One column per theme, under its mark. Counted from the journal at build time: a filled square is an essay, review or note, a hollow one a concept guide.

Journal: pieces in English, in German
Exhibits: tables and figures, each one downloadable
Concepts: reference definitions
Vetting: V3 spanned for all articles

Formats

Four ways in.

pieces

The essays

Journal

Long-form analysis of pricing, go-to-market and the choices that make growth compound.

Open the journal

tables and figures

The evidence

Exhibits

The tables and figures behind the essays, with sources and context attached.

Open the exhibits

cases

The cases

Case studies

Decision-focused readings of bottlenecks, pricing choices and post-merger integration.

See the case studies

The research

Publications

Working papers and research outputs, with status stated plainly.

See the publications

This week

Two pages worth a closer read.

Explore the full journal

Revenue operations & AI

What AI actually changes in revenue operations

Two field experiments and a staggered rollout. Two of the harms an average cannot see; the third it records as an improvement.

Essay27 Jul 202615 min

Read the page

Growth that compounds

The incrementality illusion

Why attribution dashboards can report phantom returns while holdout tests find little or no lift, and how to size causal measurement.

Essay16 Aug 202616 min

Read the page

Published

Latest essays.

All 244 in the journal

Themes

Browse by theme.

Five themes sort the journal. Three more are expertise topics with pages of their own.

Contact

Bring the question you're working on.

Research, a guest lecture, or a commercial question.