← Lecturing

The subjects in the lecture room.

One question sits at the centre: how growth becomes repeatable. Around it are the subjects I teach across marketing, pricing, go-to-market and AI. Topics marked taught have run at IU; the rest are part of the wider teaching map.

Key

  • TaughtAn IU course already delivered
  • RunningAn IU course with a cohort in session now
  • On the wider teaching mapPart of the map, not yet an IU course: each topic says at which level
  • BachelorMasterGuest lectureThe level a topic is taught at, or could be

Marketing

5 topics · 4 taught

Marketing

How demand is built and a brand earns attention: from first principles to strategy.

  • Taught

    Marketing foundations

    IU course: Marketing I

    • Bachelor
  • Taught

    Marketing strategy

    IU course: Marketing II

    • Bachelor
    • Master
  • Taught

    Brand & positioning

    IU course: Marketing II

    • Bachelor
    • Master
  • Running

    Applied marketing seminar

    IU course: Marketing Seminar, since Q4/26

    • Bachelor
    • Master
  • On the wider teaching map

    Sales–marketing integration

    • Master
    • Guest lecture

Pricing

4 topics · 3 taught

Pricing

The most underrated lever: what a number signals, and what it should be.

  • Taught

    Pricing strategy & willingness-to-pay

    IU course: Pricing Policy

    • Bachelor
    • Master
  • Taught

    Price models, tiers & packaging

    IU course: Pricing Policy

    • Bachelor
    • Master
  • Taught

    Pricing psychology

    IU course: Pricing Policy

    • Bachelor
    • Master
  • On the wider teaching map

    Monetisation & revenue models

    • Master

Growth & experimentation

4 topics · 3 taught

Growth & experimentation

Growth as a repeatable system: designed, tested, and reported with the evidence.

  • Taught

    Growth hacking & the AARRR funnel

    IU course: Growth Hacking

    • Bachelor
    • Master
  • Taught

    Experimentation & A/B testing

    IU course: Growth Hacking

    • Bachelor
    • Master
  • Taught

    Retention, loops & referral

    IU course: Growth Hacking

    • Bachelor
    • Master
  • On the wider teaching map

    Product-led growth

    • Master
    • Guest lecture

Sales & go-to-market

4 topics · 0 taught

Sales & go-to-market

The commercial engine underneath growth: how an offer reaches a market and compounds.

  • On the wider teaching map

    Go-to-market strategy

    • Master
    • Guest lecture
  • On the wider teaching map

    ICP, segmentation & channel mix

    • Bachelor
    • Master
  • On the wider teaching map

    Revenue operations & forecasting

    • Master
    • Guest lecture
  • On the wider teaching map

    B2B pipeline & outbound systems

    • Master
    • Guest lecture

AI in commerce

3 topics · 1 taught

AI in commerce

How AI is rewiring discovery, revenue and the work itself: signal over hype.

  • Taught

    AI in e-commerce

    IU course: AI in E-Commerce

    • Master
  • On the wider teaching map

    AI-enabled revenue & sales systems

    • Master
    • Guest lecture
  • On the wider teaching map

    AI for marketing & content

    • Bachelor
    • Master

Beyond the syllabus

Teaching beyond the current syllabus.

The map extends beyond the running syllabus. If you are building a university course or inviting a talk, send the audience, setting and question through the contact page.

Back to Lecturing Read the student feedback

Contact

Bring the question you're working on.

Research, a guest lecture, or a commercial question.