Teaching topics

What I teach — and what I'm open to teach.

One idea at the centre — growth — surrounded by the disciplines it draws on. What's marked taught is running now or has run; the rest I'm ready to take on, from undergraduate lectures to graduate seminars and guest talks.

Taught — an IU course already delivered Upcoming or open to teach — each chip says which Undergrad · Grad · Guest lecture

Marketing

How demand is built and a brand earns attention — from first principles to strategy.

Marketing foundations Taught Undergrad Marketing strategy Taught Undergrad · Grad Brand & positioning Taught Undergrad · Grad Applied marketing seminar Upcoming Undergrad · Grad Sales–marketing integration Open to teach Grad · Guest

Pricing

The most underrated lever — what a number signals, and what it should be.

Pricing strategy & willingness-to-pay Taught Undergrad · Grad Price models, tiers & packaging Taught Undergrad · Grad Pricing psychology Taught Undergrad · Grad Monetisation & revenue models Open to teach Grad

Growth & experimentation

Growth as a repeatable system, not a lucky campaign — tested, not asserted.

Growth hacking & the AARRR funnel Taught Undergrad · Grad Experimentation & A/B testing Taught Undergrad · Grad Retention, loops & referral Taught Undergrad · Grad Product-led growth Open to teach Grad · Guest

Sales & go-to-market

The commercial engine underneath growth — how an offer reaches a market and compounds.

Go-to-market strategy Open to teach Grad · Guest ICP, segmentation & channel mix Open to teach Undergrad · Grad Revenue operations & forecasting Open to teach Grad · Guest B2B pipeline & outbound systems Open to teach Grad · Guest

AI in commerce

How AI is rewiring discovery, revenue and the work itself — signal over hype.

AI in e-commerce Upcoming Grad AI-enabled revenue & sales systems Open to teach Grad · Guest AI for marketing & content Open to teach Undergrad · Grad

Guest lectures & collaborations

Bring a topic into the room.

Beyond the running syllabus, I'm open to guest lectures, single sessions and course collaborations — with universities, business schools and companies. If a subject here fits your programme, or you want a version built for your cohort, the note below reaches me.

Contact

Say what you're working on.

Guest lectures and talks. A few lines is enough to start.

Get in touch →