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Media, press and appearances.

External articles, press commentary, academic features, and presentation topics.

Coverage in 2026

Three features in two months.

JFMAMJJASOND B2B Marketing Runner’s Edge, newsletter Comms Link, two commentaries

A dated feature

Each square is one item from the coverage list below, placed by its month of publication. Outside 2026: Alumni portrait, FH Münster School of Business (MSB), 2024.
Coverage
features in other publications
Latest
B2B Marketing Runner’s Edge, October 2026
Press
commentaries in Comms Link
To present
topics, one teaching, one research

Coverage

In other publications, newest first.

  1. Newsletter featureB2B Marketing Runner’s EdgeOctober 2026

    The Buying Center, Demystified (#159)

    Gilbert Schwartmann’s weekly B2B marketing newsletter lists the journal essay “What is a buying committee?” among 16 expert pieces on how buying committees decide, for its consensus arithmetic: each added stakeholder lowers the odds of unanimous approval, even when every member leans toward yes.

    Read the issue on LinkedIn (opens in a new tab) What is a buying committee?

  2. Press commentaryComms LinkSeptember 2026

    How Are Telecoms Companies Addressing The Gender Gap In Tech Careers?

    Expert commentary alongside Shelli Brunswick on why pipeline diversity depends on structural retention mechanics: capability-based advancement gates, cross-functional RevOps rotation, and deliberate return-to-work architecture.

    Read the article on Comms Link (opens in a new tab)

  3. Press commentaryComms LinkSeptember 2026

    How Channel Partners Are Evolving In The Age Of Cloud Communications

    Expert commentary on how cloud communications are moving channel partners from margin resellers toward systems integrators, workflow architects, and trusted advisors responsible for measurable business outcomes.

    Read the article on Comms Link (opens in a new tab)

  4. Alumni portraitFH Münster School of Business (MSB)2024

    Sinan Isoglu, B.A. Business Administration

    An academic alumni feature exploring Sinan’s studies in business administration, his bachelor thesis on brand polarization in virtual worlds (Roblox), and his path into commercial growth leadership and lecturing.

    Read the portrait at FH Münster (opens in a new tab)

To present

Two topics for a room.

Teaching topic in strategic marketing

Guest lecture topic

Commercial growth and the stock-or-flow principle

A teaching topic on why commercial activity that does not compound into an asset creates recurring overhead rather than lasting value.

See the teaching topics

Doctoral research topic

Research presentation

Commercial integration after a cross-border acquisition

How sales and marketing come together after a cross-border acquisition. An abstract is accepted for presentation at the 5th eM&Ai Annual Conference, University of Bristol, December 2026, co-authored with Prof. Muriel Durand. Fieldwork is under way; there are no findings yet.

Abstract accepted

See the research calendar

Contact

Bring the question you're working on.

Research, a guest lecture, or a commercial question.