Table 3Cross-Functional RACI Governance Matrix
| Onboarding & TTV Lifecycle Activity | Account Executive (Sales) | Implementation Engineer | Customer Success (CSM) | Product & Eng | Executive Sponsor / CCO |
|---|---|---|---|---|---|
| Business Case & Milestone Handoff | Accountable | Informed | Responsible | Informed | Informed |
| Technical Integration & Data Sync | Informed | Accountable | Consulted | Responsible (Bugs) | Informed |
| First Value Milestone Verification | Informed | Responsible | Accountable | Informed | Informed |
| Executive Kickoff Alignment | Responsible | Consulted | Accountable | Informed | Consulted |
| Onboarding Stall Escalation | Consulted | Responsible | Accountable | Informed | Responsible |
| Transition to Ongoing Account CS | Informed | Consulted | Accountable | Informed | Informed |
| Post-Onboarding Retrospective | Consulted | Responsible | Accountable | Consulted | Informed |
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Source: Table from this essay. Sources and interpretation are given in the article.

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Growth that compounds
What is time to value?
Time to value measures the elapsed duration from purchase to observable customer benefit. Distinguish technical completion from value realization.
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