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Figure Figure 1 Growth that compounds

Comprehensive Taxonomy and Architectural Variants

THE FOUR OPERATIONAL HORIZONS OF TIME TO VALUEPhase 1: Time to Basic Activation (TTBA)Technical setup, credentialing, loginTarget: 24 to 72 hoursPhase 2: Time to First Value (TTFV)Initial verified business outcomeTarget: 14 to 30 daysPhase 3: Time to Exceed Value (TTEV)Net economic ROI surpasses total contractcostTarget: 90 to 180 daysPhase 4: Time to Long-Term Habitual Value(TTLV)Workflow embedding, system of recordTarget: 180 to 360 days

Reference & Evidence

Source: Diagram from this essay. Sources and interpretation are given in the article.