← Every exhibit
What does sales productivity mean?
| Object | What it measures | Example |
|---|---|---|
| Activity | Count or duration of an observed task or interaction | Calls, emails, meetings, proposals |
| Effort | Time, attention, or intensity allocated to work | Hours in customer or opportunity work |
| Capacity | Usable time and ability available under a workload | Selling hours after leave and required internal work |
| Productivity | Output or productive time relative to a declared input | Qualified opportunity progress per available selling hour |
| Effectiveness | Whether the work achieves the intended outcome | A customer problem resolved or a decision advanced |
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Reference & Evidence
Source: Table from this essay. Sources and interpretation are given in the article.
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