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Table 1From “What is sales productivity? Activity is not productive selling time”

What does sales productivity mean?

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Table 1What does sales productivity mean?

ObjectWhat it measuresExample
ActivityCount or duration of an observed task or interactionCalls, emails, meetings, proposals
EffortTime, attention, or intensity allocated to workHours in customer or opportunity work
CapacityUsable time and ability available under a workloadSelling hours after leave and required internal work
ProductivityOutput or productive time relative to a declared inputQualified opportunity progress per available selling hour
EffectivenessWhether the work achieves the intended outcomeA customer problem resolved or a decision advanced

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Source: Table from this essay. Sources and interpretation are given in the article.

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APA 7

Isoglu, S. (2026). What does sales productivity mean? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-sales-productivity-fig01/

BibTeX
@misc{isoglu-2026-what-is-sales-productivity-fig01,
  author = {Isoglu, Sinan},
  title = {{What does sales productivity mean?}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-sales-productivity-fig01/},
  note = {From the essay {What is sales productivity? Activity is not productive selling time}}
}
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