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Figure Figure 1 Go-to-market & pricing

The revealed-preference choice record

An observed selection is interpretable only when the alternative set, price, access, timing, and constraint information remain attached to the choice.

A schematic mirror chart compares a stated preference record with an observed choice record. The stated row records the prompt and an inference boundary. The observed row additionally records selection, alternative set, price and terms, budget or authority, and availability or access. Values code field presence, not preference strength or demand.← Declared fieldsChoice evidence →PromptBehaviorChoice setExchangeConstraintInterpretation1 coded presence0 coded presenceQuestion or prompt0 coded presence1 coded presenceObserved selection0 coded presence1 coded presenceAlternative set0 coded presence1 coded presencePrice and terms0 coded presence1 coded presenceBudget or authority0 coded presence1 coded presenceAvailability and access1 coded presence1 coded presenceInference boundary
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Reference & Evidence

Source: Author's schematic comparison grounded in Urban, Weinberg and Hauser (1996), Aydin, Kwong, Ji and Law (2014), and Simonson and Tversky (1992). Values code field presence, not preference strength, willingness to pay, or observed market demand.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • A The concern is stated preference inflating under hype: the authors worried that "respondents overstated their willingness to purchase an environmentally sound car" and built the design around it. It is one electric-vehicle case in which "the authors describe how one firm combines managerial judgment" with market measurement, not a general law Urban, Weinberg & Hauser. (1996) · UWH96-C1
  • A The paper's actual claim is about FUZZINESS, not a survey-versus-choice-model comparison: "a high degree of fuzziness always exists in the data obtained from conjoint surveys" and "ignorance of the fuzziness would lead to the over-estimation of market demands" Aydin, Kwong, Ji & Law. (2014) · AKJL14-C1
  • B Tradeoff contrast, in the authors' words: "the tendency to prefer an alternative is enhanced or hindered depending on whether the tradeoffs within the set under" consideration are favourable or unfavourable to that option. Checked against the PDF, because the extract warns that it mangles hyphenation simonson-tversky-1992-choice-in-context · ST92-C1
  • B Extremeness aversion: "the attractiveness of an option is enhanced if it is an intermediate option in the choice set and is diminished if it is an extreme option". Checked against the PDF for the same reason simonson-tversky-1992-choice-in-context · ST92-C2
  • B Revealed preference infers preference from observed choice or behavior under a declared choice set, price, constraint, and time boundary Author framework grounded in UWH96-C1 and ST92-C1 · T06-OWN-C1
  • B Observed choice, stated preference, willingness to pay, transaction price, and demand response are different objects Author taxonomy grounded in AKJL14-C1 and ST92-C2 · T06-OWN-C2
  • B An observed choice can reflect preference, budget, availability, search, default, switching cost, or constraint rather than price alone Author boundary · T06-OWN-C4
  • B Revealed preference is evidence about behavior in the observed environment and does not automatically identify a reservation price Author negative boundary · T06-OWN-C5

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

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