← Every exhibit

Table Table 1 Go-to-market & pricing

What question does PVM answer?

Observed componentImmediate questionLikely owner for investigation
PriceDid the per-unit price or declared transaction boundary change?Pricing or sales operations
VolumeDid the number of matched units change, and is the exposure or capacity boundary stable?Demand, sales, or capacity owner
MixDid the composition of matched lines shift toward different products, categories, or segments?Assortment, segment, or portfolio owner
New productWhat current-period line has no baseline sales, and what launch state explains its entry?Product or portfolio owner
Discontinued productWhat baseline-period line has no current sales, and was the exit planned or forced?Product, portfolio, or commercial owner

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.