Table 3From “What is gross revenue retention?”
Cross-Functional RACI Governance Matrix
Table 3Cross-Functional RACI Governance Matrix
| Operational activity | Customer Success | Sales / Account Execs | Product & Engineering | RevOps & Deal Desk | CFO & Finance |
|---|---|---|---|---|---|
| Early Churn Risk Identification | Accountable | Consulted | Informed | Responsible | Informed |
| Renewal Negotiation & Closing | Accountable | Consulted | Informed | Consulted | Informed |
| Pricing Concession Approvals | Consulted | Informed | Informed | Accountable | Responsible |
| Product Defect Escalation | Responsible | Informed | Accountable | Informed | Informed |
| Cohort ARR Reconciliations | Informed | Informed | Informed | Responsible | Accountable |
| Post-Mortem Churn Reviews | Responsible | Consulted | Consulted | Accountable | Informed |
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Source: Table from this essay. Sources and interpretation are given in the article.

From the essay
Growth that compounds
What is gross revenue retention?
Gross revenue retention measures preserved recurring revenue without expansion. Isolate contraction and churn before expansion masks cohort decay.
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