Table 14 Sept 2026From “What is gross revenue retention?”

2. Segment-Specific GRR Baselines

Table 12. Segment-Specific GRR Baselines

Customer segment	Average ARR range	Typical contract term	Target top-quartile GRR	Median acceptable GRR	Critical distress threshold
Enterprise	\$100,000 to \$1M+	2 to 5 years	$\ge 95\%$	$90\% - 94\%$	$< 88\%$
Mid-Market	\$25,000 to \$100,000	1 to 2 years	$\ge 90\%$	$85\% - 89\%$	$< 82\%$
SMB / High-Velocity	\$2,000 to \$25,000	Annual / Monthly	$\ge 82\%$	$75\% - 81\%$	$< 70\%$
Micro-SMB / Consumer	< \$2,000	Monthly rolling	$\ge 70\%$	$60\% - 69\%$	$< 55\%$

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is gross revenue retention?

Gross revenue retention measures preserved recurring revenue without expansion. Isolate contraction and churn before expansion masks cohort decay.

4 Sept 2026

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Isoglu, S. (2026). 2. Segment-Specific GRR Baselines [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-gross-revenue-retention-fig03/

BibTeX

@misc{isoglu-2026-what-is-gross-revenue-retention-fig03,
  author = {Isoglu, Sinan},
  title = {{2. Segment-Specific GRR Baselines}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-gross-revenue-retention-fig03/},
  note = {From the essay {What is gross revenue retention?}}
}

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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-gross-revenue-retention-fig03/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-gross-revenue-retention-fig03.png" alt="Table 1: 2. Segment-Specific GRR Baselines" width="3200" height="2400">
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  <figcaption>Table 1: 2. Segment-Specific GRR Baselines. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-gross-revenue-retention-fig03/">View exhibit</a>.</figcaption>
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