Figure 24 Sept 2026From “What is gross revenue retention?”

Which variants of gross retention have to be tracked separately?

Figure 2Which variants of gross retention have to be tracked separately?

Source: Diagram from this essay. Sources and interpretation are given in the article.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-gross-revenue-retention-fig02.png

From the essay

Growth that compounds

What is gross revenue retention?

Gross revenue retention measures preserved recurring revenue without expansion. Isolate contraction and churn before expansion masks cohort decay.

4 Sept 2026

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APA 7

Isoglu, S. (2026). Which variants of gross retention have to be tracked separately? [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-gross-revenue-retention-fig02/

BibTeX

@misc{isoglu-2026-what-is-gross-revenue-retention-fig02,
  author = {Isoglu, Sinan},
  title = {{Which variants of gross retention have to be tracked separately?}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-gross-revenue-retention-fig02/},
  note = {From the essay {What is gross revenue retention?}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-gross-revenue-retention-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-gross-revenue-retention-fig02.png" alt="Figure 2: Which variants of gross retention have to be tracked separately?" width="3200" height="2400">
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  <figcaption>Figure 2: Which variants of gross retention have to be tracked separately?. Source: Diagram from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-gross-revenue-retention-fig02/">View exhibit</a>.</figcaption>
</figure>