Figure 7From “What is an earn-out? The part of the price that waits for proof”
An earn-out stress test for one measured target
Ask of each earn-out tranche who controls the number, what it pays under plain growth, and what the integration plan does to it.
Figure 7An earn-out stress test for one measured target
Source: Author's decision worksheet. The questions follow the failure points reported by Datar et al. (2001), pp. 203, 207 to 209 and 232 to 235, Cain et al. (2011), pp. 155, 161 and 163 to 165, and Kohers and Ang (2000), pp. 467 to 471. Their combination into a pre-signing test is this essay's and has not been tested. The fields are reader inputs; no deal data is supplied.

Source and evidence
Each line names a claim related to this exhibit, its source, and how it was checked.
- B A verified against the printed page of the primary sourceB primary source, text layer onlyC authoritative secondaryD reported The stress test: the invented software unit (10 million revenue; 14 million at closing; up to 6 million at 1 million per million of second-year revenue above 11 million, capped at 17 million; headline price 20 million; 10% growth gives 12.1 million revenue, 1.1 million paid, 15.1 million total; the cap needs 70% growth; the sales team moved in month four, so revenue depends on which salesperson books which deal) the decision field (who controls the measure's inputs after closing against when integration merges the unit, with four responses: measurable, contestable, overlap, both) and the six-column worksheet with its three repairs; untested, no deal data.Author synthesis
From the essay
Go-to-market strategy
What is an earn-out? The part of the price that waits for proof
An earn-out pays part of the price only if the acquired business hits agreed targets. Studies find it in hard-to-value deals; integration can strain it.
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Figure 6Figure
An earn-out decision field for one measured target
What is an earn-out? The part of the price that waits for proof

Figure 1Figure
An earn-out in sequence, from signing to the last payment
What is an earn-out? The part of the price that waits for proof

Figure 2Figure
Earn-out use and acquirer returns: four samples, one pattern
What is an earn-out? The part of the price that waits for proof
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