Table 3Cross-Functional RACI Governance Matrix
| Buying Committee Orchestration Activity | Account Executive (AE) | Solutions Architect (SE) | Deal Desk & Legal | Product Marketing | Executive Sponsor / VP |
|---|---|---|---|---|---|
| Stakeholder Identification & Mapping | Accountable | Consulted | Informed | Informed | Informed |
| Champion Qualification & Testing | Accountable | Consulted | Informed | Informed | Consulted |
| Technical & Architectural Clearance | Responsible | Accountable | Informed | Informed | Informed |
| Security & Compliance Submission | Responsible | Consulted | Accountable | Informed | Informed |
| Legal Contract Redline Negotiation | Consulted | Informed | Accountable | Informed | Informed |
| CFO Economic Business Case Delivery | Responsible | Consulted | Informed | Accountable | Consulted |
| Executive Peer-to-Peer Alignment | Consulted | Informed | Informed | Informed | Accountable |
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Source: Table from this essay. Sources and interpretation are given in the article.
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From the essay
Go-to-market strategy
What is a buying committee?
A buying committee is the group involved in a B2B purchase decision. Map possible roles, decision rights, concerns and next steps.
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