Figure 24 Sept 2026From “What is a buying committee?”

Who sits on an enterprise buying committee?

Figure 2Who sits on an enterprise buying committee?

Source: Diagram from this essay. Sources and interpretation are given in the article.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-a-buying-committee-fig02.png

From the essay

Go-to-market strategy

What is a buying committee?

A buying committee is the group involved in a B2B purchase decision. Map possible roles, decision rights, concerns and next steps.

4 Sept 2026

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This exhibit belongs to an essay: the numbers live here, the argument lives there.

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APA 7

Isoglu, S. (2026). Who sits on an enterprise buying committee? [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig02/

BibTeX

@misc{isoglu-2026-what-is-a-buying-committee-fig02,
  author = {Isoglu, Sinan},
  title = {{Who sits on an enterprise buying committee?}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig02/},
  note = {From the essay {What is a buying committee?}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-a-buying-committee-fig02.png" alt="Figure 2: Who sits on an enterprise buying committee?" width="3200" height="2400">
  </a>
  <figcaption>Figure 2: Who sits on an enterprise buying committee?. Source: Diagram from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig02/">View exhibit</a>.</figcaption>
</figure>