Table 24 Sept 2026From “What is a buying committee?”

Illustrative financial arithmetic under the stated assumptions

Table 2Illustrative financial arithmetic under the stated assumptions

Illustrative metric	Baseline inputs	Second-scenario inputs	Difference	Calculation note
Wins from 100 opportunities	18	38	+20	Assumed inputs
No-decisions from 100 opportunities	68	28	-40	Assumed inputs
Average sales cycle	195 days	122 days	-73 days	Assumed inputs
Average contract value	\$200,000	\$228,000	+\$28,000	Assumed inputs
ARR at stated win count and contract value	\$3,600,000	\$8,664,000	+\$5,064,000	Wins × average contract value
First-year incremental gross profit less program cost	Not modeled	\$3,751,200	Not applicable	(ARR difference × 80% margin) - \$300,000
Valuation arithmetic at assumed 7.5x ARR	\$27,000,000	\$64,980,000	+\$37,980,000	Not a valuation or forecast

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Go-to-market strategy

What is a buying committee?

A buying committee is the group involved in a B2B purchase decision. Map possible roles, decision rights, concerns and next steps.

4 Sept 2026

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APA 7

Isoglu, S. (2026). Illustrative financial arithmetic under the stated assumptions [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig04/

BibTeX

@misc{isoglu-2026-what-is-a-buying-committee-fig04,
  author = {Isoglu, Sinan},
  title = {{Illustrative financial arithmetic under the stated assumptions}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-buying-committee-fig04/},
  note = {From the essay {What is a buying committee?}}
}

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