← Every exhibit
From stated price sensitivity to a pricing test
The survey earns its place when it changes what the company tests next.
| Step | Evidence | Decision |
|---|---|---|
| Define the offer | Product, term, service and buyer are explicit | Remove ambiguity before asking a price question |
| Read the spread | Four responses by segment, not only one crossing | Identify the boundary worth testing |
| Match the cohort | Similar plan, customer and use case in realised data | Compare perception with behaviour |
| Test the change | Hold a price, scope or message constant where possible | Separate price response from packaging response |
| Read the outcome | Conversion, margin, retention and expansion | Keep the price only if the economics improve |
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Reference & Evidence
Source: Author's operating worksheet. The sequence is a decision protocol, not a validated statistical model.
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