Table 120 Aug 2026From “Van Westendorp is a survey boundary, not a price”

What each Van Westendorp prompt can and cannot do

The four answers describe perceptions. The commercial decision still needs behaviour and economics.

Table 1What each Van Westendorp prompt can and cannot do

Prompt	It can expose	It cannot establish
So cheap that quality is in doubt	A lower-bound perception and quality signal	The minimum viable price
A bargain	A favourable comparison point	The price that creates profitable demand
Expensive but still considered	A discomfort boundary	Price elasticity in a live market
Too expensive to consider	A stated upper boundary	The churn threshold after a real increase

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Source: Author's worksheet based on the four prompts described by Kloss and Kunter (2016), a secondary source. No market estimate is implied.

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From the essay

Pricing & revenue architecture

Van Westendorp is a survey boundary, not a price

Van Westendorp can map how respondents describe price discomfort. It cannot replace observed demand, a reference-price record or a decision about value.

20 Aug 2026

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APA 7

Isoglu, S. (2026). What each Van Westendorp prompt can and cannot do [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-van-westendorp-is-a-survey-boundary-fig01/

BibTeX

@misc{isoglu-2026-van-westendorp-is-a-survey-boundary-fig01,
  author = {Isoglu, Sinan},
  title = {{What each Van Westendorp prompt can and cannot do}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-van-westendorp-is-a-survey-boundary-fig01/},
  note = {From the essay {Van Westendorp is a survey boundary, not a price}}
}

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