← Every exhibit
What each Van Westendorp prompt can and cannot do
The four answers describe perceptions. The commercial decision still needs behaviour and economics.
| Prompt | It can expose | It cannot establish |
|---|---|---|
| So cheap that quality is in doubt | A lower-bound perception and quality signal | The minimum viable price |
| A bargain | A favourable comparison point | The price that creates profitable demand |
| Expensive but still considered | A discomfort boundary | Price elasticity in a live market |
| Too expensive to consider | A stated upper boundary | The churn threshold after a real increase |
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Reference & Evidence
Source: Author's worksheet based on the four prompts described by Kloss and Kunter (2016), a secondary source. No market estimate is implied.
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