Figure 218 Oct 2026From “What is a two-sided market?”

A two-sided pricing record

Write down both sides, the cross-side effect and its evidence, the neutrality test, the price structure, multihoming and the test of the network effect in separate fields.

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Figure 2A two-sided pricing record

Source: Author's decision worksheet. The sides and neutrality fields follow Rochet and Tirole (2003), pp. 990, 1007, 1017-1020; the cross-side effect field follows Parker and Van Alstyne (2005), pp. 1495-1496, 1503; the price structure and multihoming fields follow Rochet and Tirole (2003), pp. 993, 1013, and Parker and Van Alstyne (2005), pp. 1499, 1503; the evidence field follows Boudreau and Jeppesen (2015), EarlyView pp. 2, 14. The fields are reader inputs; no company data is supplied.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-a-two-sided-market-fig02.png

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Each line names a claim related to this exhibit, its source, and how it was checked.

B TSM-OWN-C4 A two-sided pricing decision is written down as one record: the sides and who decides, the cross-side effect and its evidence, the neutrality test, the price structure and its charges, multihoming, and a test of the network effect; illustrated with a hypothetical invoicing network in which suppliers mandated by a large customer resemble captive buyers, so the market stays two-sided.Author worksheet grounded in RT03-C8, RT03-C9, RT03-C10, PVA05-C6 and BJ15-C5

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

From the essay

Pricing & revenue architecture

What is a two-sided market?

In a two-sided market, a platform serves two linked groups, and the split of the price between them changes trade volume. Its theory is mostly models.

18 Oct 2026

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APA 7

Isoglu, S. (2026). A two-sided pricing record [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-two-sided-market-fig02/

BibTeX

@misc{isoglu-2026-what-is-a-two-sided-market-fig02,
  author = {Isoglu, Sinan},
  title = {{A two-sided pricing record}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-two-sided-market-fig02/},
  note = {From the essay {What is a two-sided market?}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-two-sided-market-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-a-two-sided-market-fig02.png" alt="Figure 2: A two-sided pricing record" width="3200" height="2400">
  </a>
  <figcaption>Figure 2: A two-sided pricing record. Source: Author&#39;s decision worksheet. The sides and neutrality fields follow Rochet and Tirole (2003), pp. 990, 1007, 1017-1020; the cross-side effect field follows Parker and Van Alstyne (2005), pp. 1495-1496, 1503; the price structure and multihoming fields follow Rochet and Tirole (2003), pp. 993, 1013, and Parker and Van Alstyne (2005), pp. 1499, 1503; the evidence field follows Boudreau and Jeppesen (2015), EarlyView pp. 2, 14. The fields are reader inputs; no company data is supplied. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-two-sided-market-fig02/">View exhibit</a>.</figcaption>
</figure>