Table 27 Aug 2026From “The price increase is judged before it is paid.”

The increase, designed against the record

Four design decisions for a price increase on an existing base, and how much evidence stands behind each.

Table 2The increase, designed against the record

The decision	What the record says	Evidence status
Size before story	In the B2B revenue data the harm deepens with magnitude, and in the fairness meta-analysis size outweighs motive, but the exit experiment splits it: there the percentage was not significant while the story was	Reached for revenue, split for exits: size the increase knowing which outcome you are protecting
The justification	The one realized-outcome test inverted the instinct: market story retained, cost story didn't; consumer setting, no B2B test exists	Informed: choose deliberately, knowing the state of play
The paper	Read the renewal clause, notice number and promo-expiry language: yours and your vendors'; minutes per document, and usually a surprise	Informed: contractual hygiene; in the one B2B fairness test, last year's price didn't drive judgments, so know the paper for what it binds, not for what it signals
Timing, fencing, staging	Whether announcement design beyond size and story changes realized B2B outcomes	Open: no tape exists as of August 2026

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Source: Author's own synthesis of the cited evidence; status column reflects the state of the record as of August 2026.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig04.png

From the essay

Pricing & revenue architecture

The price increase is judged before it is paid.

The fairness rules license the cost-justified raise; the one exit test crowned another story. What is measured, what splits, what your contract says.

7 Aug 2026

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APA 7

Isoglu, S. (2026). The increase, designed against the record [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig04/

BibTeX

@misc{isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig04,
  author = {Isoglu, Sinan},
  title = {{The increase, designed against the record}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig04/},
  note = {From the essay {The price increase is judged before it is paid.}}
}

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  <figcaption>Table 2: The increase, designed against the record. Source: Author&#39;s own synthesis of the cited evidence; status column reflects the state of the record as of August 2026. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig04/">View exhibit</a>.</figcaption>
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