Figure 27 Aug 2026From “The price increase is judged before it is paid.”

The cap you assume is mostly not written down

What 30 vendors' own standard terms say about the price at renewal. A numeric cap appears three times.

Figure 2The cap you assume is mostly not written down

Source: Author's corpus: renewal-pricing clauses in the current public standard terms (ToS/MSA) of the 30 top-ranked products on G2's Best Software 2025 list, vendors deduplicated, coded 2026-08-07 with verbatim clauses archived. Public written defaults: negotiated agreements override them, and a written right says nothing about how often it is exercised.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig02.png

Source and evidence

Each line names a claim related to this exhibit, its source, and how it was checked.

A DFS-UPLIFT-C1 3 of 30 top-ranked vendors' public standard terms carry a numeric renewal cap; 10 discretionary, 8 silent, 6 then-current, 2 none, 1 same-pricedataset-uplift-clauses-2026-08
A DFS-UPLIFT-C2 Notice numbers exist in 10 of 30 (0–90 days); promos stripped at renewal by 5, honored by 1dataset-uplift-clauses-2026-08

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

From the essay

Pricing & revenue architecture

The price increase is judged before it is paid.

The fairness rules license the cost-justified raise; the one exit test crowned another story. What is measured, what splits, what your contract says.

7 Aug 2026

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APA 7

Isoglu, S. (2026). The cap you assume is mostly not written down [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig02/

BibTeX

@misc{isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig02,
  author = {Isoglu, Sinan},
  title = {{The cap you assume is mostly not written down}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig02/},
  note = {From the essay {The price increase is judged before it is paid.}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig02.png" alt="Figure 2: The cap you assume is mostly not written down" width="3200" height="2400">
  </a>
  <figcaption>Figure 2: The cap you assume is mostly not written down. Source: Author&#39;s corpus: renewal-pricing clauses in the current public standard terms (ToS/MSA) of the 30 top-ranked products on G2&#39;s Best Software 2025 list, vendors deduplicated, coded 2026-08-07 with verbatim clauses archived. Public written defaults: negotiated agreements override them, and a written right says nothing about how often it is exercised. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig02/">View exhibit</a>.</figcaption>
</figure>