Table Table 1 Go-to-market & pricing 7 August 2026

Judged, then paid: what is measured where

The four pillars of the measured record on raising prices, and where each stops.

The layer	What is measured	Where it stops
The judgment	Cost-justified increases accepted, demand-driven condemned; size explains fairness better than motive	Households and one B2B service test; judgments, not purchases
The behavior	A cost-rooted B2B increase still cost revenue, rising with magnitude; the licensed story failed its one retention test, the market story worked	One chemical supplier (quasi-experimental); one consumer subscription provider
The bill	Managerial and customer-facing repricing costs dwarf the physical cost	One industrial firm, 1997; structure, not constants
The paper	3 of 30 public standard terms cap the renewal increase; notice numbers mostly absent	Written defaults, one award-list frame; authorization, not exercise

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Reference & Evidence

Source: Author's own assembly of the cited studies and corpus; each row's conditions are in the text. Not a finding of any single source.

From the essay

The price increase is judged before it is paid.

The fairness rules license the cost-justified raise; the one exit test crowned another story. What is measured, what splits, what your contract says.

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Isoglu, S. (2026). Judged, then paid: what is measured where [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig03/

BibTeX

@misc{isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig03,
  author = {Isoglu, Sinan},
  title = {{Judged, then paid: what is measured where}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-the-price-increase-is-judged-before-it-is-paid-fig03/},
  note = {From the essay {The price increase is judged before it is paid.}}
}

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Judged, then paid: what is measured where

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