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Figure 1From “A relationship can be ending before churn is recorded”

A path can move before churn is recorded

The endpoint label can remain unchanged while the path changes. The lines are an illustrative timing model, not a prediction of churn.

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Figure 1A path can move before churn is recorded

A line chart with two illustrative paths across four observation phases. The stable path remains at one. The deteriorating path rises from one to two, four, and seven. The index has no empirical unit and is not a churn forecast.Stable pathDeteriorating path0 index2 index4 index6 index8 index7 index1 indexStable signalEarly strainResource lossSwitching signalObservation phaseIllustrative signal index, not a measured scale

Source: Author-generated illustrative model. Stable path values are [1, 1, 1, 1]; deteriorating path values are [1, 2, 4, 7] across four observation phases. The index has no empirical unit and is not a customer score.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-relationship-ending-before-churn-fig01.png

From the essay

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APA 7

Isoglu, S. (2026). A path can move before churn is recorded [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-relationship-ending-before-churn-fig01/

BibTeX
@misc{isoglu-2026-relationship-ending-before-churn-fig01,
  author = {Isoglu, Sinan},
  title = {{A path can move before churn is recorded}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-relationship-ending-before-churn-fig01/},
  note = {From the essay {A relationship can be ending before churn is recorded}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-relationship-ending-before-churn-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-relationship-ending-before-churn-fig01.png" alt="Figure 1: A path can move before churn is recorded" width="3200" height="2400">
  </a>
  <figcaption>Figure 1: A path can move before churn is recorded. Source: Author-generated illustrative model. Stable path values are [1, 1, 1, 1]; deteriorating path values are [1, 2, 4, 7] across four observation phases. The index has no empirical unit and is not a customer score. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-relationship-ending-before-churn-fig01/">View exhibit</a>.</figcaption>
</figure>

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