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Figure Figure 1 Go-to-market & pricing

A path can move before churn is recorded

The endpoint label can remain unchanged while the path changes. The lines are an illustrative timing model, not a prediction of churn.

A line chart with two illustrative paths across four observation phases. The stable path remains at one. The deteriorating path rises from one to two, four, and seven. The index has no empirical unit and is not a churn forecast.Stable pathDeteriorating path0 index2 index4 index6 index8 index1 index7 indexStable signalEarly strainResource lossSwitching signalObservation phaseIllustrative signal index, not a measured scale
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Reference & Evidence

Source: Author-generated illustrative model. Stable path values are [1, 1, 1, 1]; deteriorating path values are [1, 2, 4, 7] across four observation phases. The index has no empirical unit and is not a customer score.

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