Table 220 Aug 2026From “Price elasticity is not a property of your market”

The elasticity reading sheet

The first output is not a coefficient. It is a list of conditions that make the coefficient interpretable.

Table 2The elasticity reading sheet

Question before the increase	Record this	If the answer is missing
What is the comparison price?	Last paid price, list price and last approved discount	Do not call the result elasticity yet
Who selected the account?	Inbound, rep-qualified, partner, deal desk or renewal-only	Separate selection from willingness to pay
What changed besides price?	Scope, service level, term, implementation or sponsor	Price is not the only treatment
What was the customer's recent experience?	Satisfaction signal, escalation, service incident or expansion	Treat the coefficient as conditional
What would falsify the story?	A matched account with the same change and a different outcome	Pre-specify the comparison before reading the result

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Source: Author's worksheet. The example row is illustrative and carries no empirical coefficient.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig02.png

From the essay

Pricing & revenue architecture

Price elasticity is not a property of your market

Price elasticity changes with satisfaction, reference prices, incentives and time. Read the conditions around the number before making a pricing decision.

20 Aug 2026

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This exhibit belongs to an essay: the numbers live here, the argument lives there.

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APA 7

Isoglu, S. (2026). The elasticity reading sheet [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig02/

BibTeX

@misc{isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig02,
  author = {Isoglu, Sinan},
  title = {{The elasticity reading sheet}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig02/},
  note = {From the essay {Price elasticity is not a property of your market}}
}

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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig02.png" alt="Table 2: The elasticity reading sheet" width="3200" height="2400">
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  <figcaption>Table 2: The elasticity reading sheet. Source: Author&#39;s worksheet. The example row is illustrative and carries no empirical coefficient. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig02/">View exhibit</a>.</figcaption>
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