Table 320 Aug 2026From “Price elasticity is not a property of your market”

What should a price elasticity dashboard show for B2B decisions?

Table 3What should a price elasticity dashboard show for B2B decisions?

Dashboard field	Review question	Risk if missing
Price object	Is the measure list, quoted, net invoice, or negotiated price?	A list-price movement is mistaken for the customer's treatment
Population and segment	Which accounts, renewals, or transactions enter the view?	Selection is read as willingness to pay
Reference point	What prior price, discount, or comparison does the buyer carry?	The change has no interpretable baseline
Non-price treatment	Did scope, service, term, implementation, or sponsor change?	Price is treated as the only intervention
Period and outcome	Which window and quantity, renewal, or exit outcome close the row?	Different horizons are compared as one result
Decision and owner	Which action may the dashboard inform, and who reviews it?	A descriptive coefficient steers an unbounded action

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Pricing & revenue architecture

Price elasticity is not a property of your market

Price elasticity changes with satisfaction, reference prices, incentives and time. Read the conditions around the number before making a pricing decision.

20 Aug 2026

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APA 7

Isoglu, S. (2026). What should a price elasticity dashboard show for B2B decisions? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig03/

BibTeX

@misc{isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig03,
  author = {Isoglu, Sinan},
  title = {{What should a price elasticity dashboard show for B2B decisions?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig03/},
  note = {From the essay {Price elasticity is not a property of your market}}
}

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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig03/">
    <img src="https://isoglu.com/social/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig03.png" alt="Table 3: What should a price elasticity dashboard show for B2B decisions?" width="3200" height="2400">
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  <figcaption>Table 3: What should a price elasticity dashboard show for B2B decisions?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-price-elasticity-is-not-a-property-of-your-market-fig03/">View exhibit</a>.</figcaption>
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