Table 2From “An ecosystem strategy is an alignment structure, not a partner list”
Why can a value proposition fail even when the partner map looks complete?
Table 2Why can a value proposition fail even when the partner map looks complete?
| Diagnostic object | Minimum question | Failure signal |
|---|---|---|
| Focal promise | What outcome is promised to the buyer or user, and for whom? | Participants coordinate around different promises |
| Activity | What work must happen for that outcome to materialize? | A necessary task is assumed rather than assigned |
| Actor and position | Who performs the work, and who has the relevant decision right? | Capability is present but responsibility is empty or duplicated |
| Link | What input, timing, information, or incentive must pass to the next activity? | A relationship exists but the handoff cannot work |
| Dependency and recovery | What can block the promise, and who restores the path? | One failure stops delivery without an accountable response |
| Evidence | What observation would show materialization at the declared boundary? | The map is treated as proof of value |
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From the essay
Go-to-market strategy
An ecosystem strategy is an alignment structure, not a partner list
An ecosystem strategy maps the actors, activities, positions, links, and dependencies required for a focal value proposition to materialize.
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