Table 31 Sept 2026From “Dynamic capabilities are routines, not magic”

Why does possession of dynamic capabilities fail to guarantee commercial success?

Table 3Why does possession of dynamic capabilities fail to guarantee commercial success?

Layer	What to record
Capability claim	Which process is supposed to create change?
Context claim	Under which market and operating conditions?
Process evidence	What does the process actually do and repeat?
Outcome evidence	Which declared result changed, and compared with what?
Learning evidence	What did the organization revise after feedback?

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

Dynamic capabilities are routines, not magic

Dynamic capabilities are identifiable processes, not a synonym for success: test routines, path dependence, and market velocity first.

1 Sept 2026

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Isoglu, S. (2026). Why does possession of dynamic capabilities fail to guarantee commercial success? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-dynamic-capabilities-are-routines-not-magic-fig03/

BibTeX

@misc{isoglu-2026-dynamic-capabilities-are-routines-not-magic-fig03,
  author = {Isoglu, Sinan},
  title = {{Why does possession of dynamic capabilities fail to guarantee commercial success?}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-dynamic-capabilities-are-routines-not-magic-fig03/},
  note = {From the essay {Dynamic capabilities are routines, not magic}}
}

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