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Table 1From “Customer selection is a resource-allocation decision”

Why does an account score fail to execute commercial budget allocation?

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Table 1Why does an account score fail to execute commercial budget allocation?

ObjectQuestionMissing if the object stands alone
Customer valueWhat value is being estimated, for whom, and under which cost boundary?The investment needed to affect it
SelectionWhich customer or relationship option is being considered?The alternatives that lose capacity
Relationship objectiveIs the aim acquisition, retention, development, or learning?The work that follows selection
Resource needHow much time, money, service capacity, or expertise is required?Whether the option is feasible
HorizonWhen will the value and cost be observed?Whether short and long choices are comparable
Allocation decisionWhich option receives the next unit of scarce capacity?Nothing, but it needs all previous fields

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Source: Table from this essay. Sources and interpretation are given in the article.

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APA 7

Isoglu, S. (2026). Why does an account score fail to execute commercial budget allocation? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-customer-selection-is-a-resource-allocation-decision-fig01/

BibTeX
@misc{isoglu-2026-customer-selection-is-a-resource-allocation-decision-fig01,
  author = {Isoglu, Sinan},
  title = {{Why does an account score fail to execute commercial budget allocation?}},
  year = {2026},
  howpublished = {Table 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-customer-selection-is-a-resource-allocation-decision-fig01/},
  note = {From the essay {Customer selection is a resource-allocation decision}}
}
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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-customer-selection-is-a-resource-allocation-decision-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-customer-selection-is-a-resource-allocation-decision-fig01.png" alt="Table 1: Why does an account score fail to execute commercial budget allocation?" width="3200" height="2400">
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  <figcaption>Table 1: Why does an account score fail to execute commercial budget allocation?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-customer-selection-is-a-resource-allocation-decision-fig01/">View exhibit</a>.</figcaption>
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