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Table Table 1 Go-to-market & pricing

The conflict-performance reading

A conflict score becomes useful only when its measure, outcome, context, and decision remain visible together.

Review fieldRecordDecision it informsBoundary
Conflict formPerceived, affective, latent, task-related, manifest, or another versioned constructWhich instrument and respondent should be reviewedUnlike forms are not automatically comparable
Perspective and unitAgent, supplier, reseller, buyer, principal, dyad, or channelWhose disagreement is visible and whose is absentOne side's score is not the channel's whole experience
Performance outcomeSales growth, error rate, effectiveness, efficiency, satisfaction, margin, or another defined objectWhat the association can informPerformance labels must not be pooled silently
Time windowMeasurement period, lag, and status of the channelWhether the conflict and outcome can be read togetherA later outcome is not automatically caused by an earlier score
Channel contextDirect or indirect route, dependency, geography, and governanceWhich comparison frame is relevantA coded moderator is not a portable multiplier
Shape and decisionLinear, threshold, unresolved, or another tested form, plus the next actionWhat to test or change nextA review result is not a universal conflict cutoff

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Cite Embed

Reference & Evidence

Source: Eshghi & Ray (2021), Duarte & Davies (2003), and Sarkar & Pandey (2025). The review fields are the author's synthesis; no row is a universal scale or threshold.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • B The aggregate conflict-performance association is negative across individual and joint outcomes and across the study's relational model specifications Eshghi & Ray. (2020) · ER21-C2
  • B The negative association is stronger in the coded high-dependency, international, and North American channel settings Eshghi & Ray. (2020) · ER21-C3
  • B Measurement and sampling characteristics moderate the empirical conflict-performance links reported in the literature Eshghi & Ray. (2020) · ER21-C4
  • B The meta-analysis is correlational and cannot supply a fine-grained causal inference about a named conflict intervention Eshghi & Ray. (2020) · ER21-C5
  • B The study measures effectiveness as sales growth and efficiency through error rates Duarte & Davies. (2002) · DD03-C2
  • B A linear model best fits the conflict-effectiveness relation in the tested data, with no statistically significant support for an inverted-U maximum Duarte & Davies. (2002) · DD03-C3
  • B An S-shaped threshold relation generally fits the relation between perceived or affective conflict and efficiency, with rapid conflict growth after an observed error-rate threshold Duarte & Davies. (2002) · DD03-C4
  • B Conflict measures differ by form and perspective, including latent, perceived, affective, agent-only, and dyadic measures Duarte & Davies. (2002) · DD03-C5
  • B Sarkar and Pandey combine bibliometric analysis, literature review, and semi-structured interviews to study B2B channel conflict Sarkar & Pandey. (2025) · SP25-C1
  • B The paper's framework is derived from literature and interview themes and is not a causal estimate of a universal conflict threshold Sarkar & Pandey. (2025) · SP25-C5
  • B A channel-conflict label is incomplete until the measure, perspective, performance outcome, context, and time window are named Author framework grounded in ER21, DD03, and SP25 · CCN27-C1
  • B The same conflict score can support different decisions when the outcome is effectiveness rather than efficiency Author translation grounded in DD03 · CCN27-C2
  • B A threshold observed for one efficiency outcome is not a universal cutoff for every channel or performance measure Author boundary grounded in DD03 and ER21 · CCN27-C3
  • B A usable review record keeps the conflict measure, unit, outcome, time, context, observed shape, and decision together Author framework · CCN27-C4
  • B A literature map can identify recurring questions without proving that collaboration or one governance action causes performance Author boundary grounded in SP25 · CCN27-C5

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.