Figure 16 Sept 2026From “What is product-led growth? Product usage is not a growth loop”

The synthetic product-led growth worksheet

A usage event becomes part of a growth motion only when its trigger, transfer, feedback, next entry, constraint, and outcome are named.

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Figure 1The synthetic product-led growth worksheet

ID	Product event	Qualification rule	Human or system action	Day-30 state
PLG-01	Three active roles and an invitation	Threshold met	No sales handoff; invite path retained	Active account
PLG-02	Five reports exported in 14 days	Threshold met	Sales accepts handoff	Opportunity created on day 14
PLG-03	High usage from one admin user	Threshold met for activity only	Security constraint holds expansion	Handoff held
PLG-04	Admin event plus procurement meeting	Product signal plus human evidence	Sales-assisted motion begins	Opportunity created
PLG-05	One trial login and one report	Threshold not met	No handoff	Trial inactive

Swipe or scroll horizontally if the table is wider than your screen.

Source: Author's synthetic PLG worksheet grounded in Tiwana, Konsynski and Bush (2010) and Steinhoff et al. (2025). Product events, thresholds, handoffs, constraints, and outcomes are illustrative, not company data.

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Each line names a claim related to this exhibit, its source, and how it was checked.

B T10-OWN-C1 Product-led growth is a go-to-market motion in which product access or use creates an observable and repeatable route into acquisition, activation, expansion, or sales assistanceAuthor framework grounded in TKB10-C1 to TKB10-C3 and PV1R-C4
B T10-OWN-C2 Product usage, activation, PQL, product-led sales, sales-assisted motion, and growth loop are separate objectsAuthor taxonomy
B T10-OWN-C3 A growth loop needs a trigger, transfer, feedback, and next-entry path that remain observableAuthor operating framework

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

From the essay

Go-to-market strategy

What is product-led growth? Product usage is not a growth loop

Product-led growth is a commercial motion, not a usage count. Define the product trigger, handoff, feedback path, and outcome before naming a loop.

6 Sept 2026

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APA 7

Isoglu, S. (2026). The synthetic product-led growth worksheet [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-product-led-growth-fig02/

BibTeX

@misc{isoglu-2026-what-is-product-led-growth-fig02,
  author = {Isoglu, Sinan},
  title = {{The synthetic product-led growth worksheet}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-product-led-growth-fig02/},
  note = {From the essay {What is product-led growth? Product usage is not a growth loop}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-product-led-growth-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-product-led-growth-fig02.png" alt="Figure 1: The synthetic product-led growth worksheet" width="3200" height="2400">
  </a>
  <figcaption>Figure 1: The synthetic product-led growth worksheet. Source: Author&#39;s synthetic PLG worksheet grounded in Tiwana, Konsynski and Bush (2010) and Steinhoff et al. (2025). Product events, thresholds, handoffs, constraints, and outcomes are illustrative, not company data. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-product-led-growth-fig02/">View exhibit</a>.</figcaption>
</figure>