The synthetic product-led growth worksheet
A usage event becomes part of a growth motion only when its trigger, transfer, feedback, next entry, constraint, and outcome are named.
| ID | Product event | Qualification rule | Human or system action | Day-30 state |
|---|---|---|---|---|
| PLG-01 | Three active roles and an invitation | Threshold met | No sales handoff; invite path retained | Active account |
| PLG-02 | Five reports exported in 14 days | Threshold met | Sales accepts handoff | Opportunity created on day 14 |
| PLG-03 | High usage from one admin user | Threshold met for activity only | Security constraint holds expansion | Handoff held |
| PLG-04 | Admin event plus procurement meeting | Product signal plus human evidence | Sales-assisted motion begins | Opportunity created |
| PLG-05 | One trial login and one report | Threshold not met | No handoff | Trial inactive |
Swipe or scroll horizontally if the table is wider than your screen.
Reference & Evidence
Source: Author's synthetic PLG worksheet grounded in Tiwana, Konsynski and Bush (2010) and Steinhoff et al. (2025). Product events, thresholds, handoffs, constraints, and outcomes are illustrative, not company data.
Each line is a claim from the register this journal publishes against, resolved from the register at build time.
- B Product-led growth is a go-to-market motion in which product access or use creates an observable and repeatable route into acquisition, activation, expansion, or sales assistance Author framework grounded in TKB10-C1 to TKB10-C3 and PV1R-C4 ·
T10-OWN-C1 - B Product usage, activation, PQL, product-led sales, sales-assisted motion, and growth loop are separate objects Author taxonomy ·
T10-OWN-C2 - B A growth loop needs a trigger, transfer, feedback, and next-entry path that remain observable Author operating framework ·
T10-OWN-C3
Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.
Related exhibits
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What does product-led growth mean?
From the essay What is product-led growth? Product usage is not a growth loop
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When is usage not a growth loop?
From the essay What is product-led growth? Product usage is not a growth loop
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The synthetic PQL qualification worksheet
From the essay What is a product-qualified lead? Product use is not buying intent