Figure 1From “The account score hides a political decision”
The row behind the account score
Keep the ranking, resource, buyer evidence, strategic exception, and challenge in separate fields. A score is not a decision until the allocated resource is named.
Figure 1The row behind the account score
Source: Author's decision worksheet grounded in Friend, Curasi, Boles, and Bellenger (2014) and Sharma and Mehrotra (2006). The worksheet contains no private account, score, or current-employer data.

From the essay
Go-to-market strategy
The account score hides a political decision
An account score allocates scarce attention, service, and access. Make the resource, buyer evidence, strategic exception, and challenge visible.
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