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Figure 1From “The account score hides a political decision”

The row behind the account score

Keep the ranking, resource, buyer evidence, strategic exception, and challenge in separate fields. A score is not a decision until the allocated resource is named.

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Figure 1The row behind the account score

A six-column worksheet for an account-ranking decision: neutral account identifier, resource allocated, economic evidence, buyer evidence, strategic exception, and the person who can challenge and decide.Account orsegmentUse a neutralidentifier, nota private name.Resource allocatedAttention,specialist time,access, service,channel protection,or customization.Economic evidencePotential, margin,cost to serve, orcoverage need.Buyer evidenceDecision-maker,user, relationship,adaptability orcost.StrategicexceptionWhy the resourceis protected andwhen to review it.Challenge andownerWho can contestthe ranking andwho decides.The score is only one field. If the resource, buyer evidence, or challenge route is blank, the ranking is a hiddenallocation rather than a complete decision record.

Source: Author's decision worksheet grounded in Friend, Curasi, Boles, and Bellenger (2014) and Sharma and Mehrotra (2006). The worksheet contains no private account, score, or current-employer data.

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APA 7

Isoglu, S. (2026). The row behind the account score [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-account-score-hides-political-decision-fig01/

BibTeX
@misc{isoglu-2026-account-score-hides-political-decision-fig01,
  author = {Isoglu, Sinan},
  title = {{The row behind the account score}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-account-score-hides-political-decision-fig01/},
  note = {From the essay {The account score hides a political decision}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-account-score-hides-political-decision-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-account-score-hides-political-decision-fig01.png" alt="Figure 1: The row behind the account score" width="3200" height="2400">
  </a>
  <figcaption>Figure 1: The row behind the account score. Source: Author&#39;s decision worksheet grounded in Friend, Curasi, Boles, and Bellenger (2014) and Sharma and Mehrotra (2006). The worksheet contains no private account, score, or current-employer data. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-account-score-hides-political-decision-fig01/">View exhibit</a>.</figcaption>
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