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Figure 3From “What is a market entry strategy?”

A market entry record

Write where, how and when in separate fields, with the conditions behind each and the change that reopens the decision.

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Figure 3A market entry record

A five-column worksheet for recording a market entry strategy: where to enter, how to enter and what the mode commits, when and in what order, the conditions that support the choice, and the change that reopens the decision.WhereWhich market, insidethe home region orbeyond it, and whythis one next?HowWhich mode, and what doesit commit: capital,people, partners, exitcost?When and in whatorderTiming, order againstother markets, andwhat must be learnedfirst.Conditions behind thechoiceWhich parent,transaction, industry,home and hostconditions back thismode?Reopen whenWhich change inthose conditionssends the decisionback for review?An entry mode is hard to reverse once established. Record the conditions before the contract or the subsidiary exists,while changing course is still cheap.

Source: Author's decision worksheet. The mode field follows the entry mode decision described in Brouthers and Hennart (2007); the where field starts from the home-region evidence in Rugman and Verbeke (2004). The fields are reader inputs; no company data is supplied.

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APA 7

Isoglu, S. (2026). A market entry record [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-market-entry-strategy-fig03/

BibTeX
@misc{isoglu-2026-what-is-a-market-entry-strategy-fig03,
  author = {Isoglu, Sinan},
  title = {{A market entry record}},
  year = {2026},
  howpublished = {Figure 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-market-entry-strategy-fig03/},
  note = {From the essay {What is a market entry strategy?}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-market-entry-strategy-fig03/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-a-market-entry-strategy-fig03.png" alt="Figure 3: A market entry record" width="3200" height="2400">
  </a>
  <figcaption>Figure 3: A market entry record. Source: Author&#39;s decision worksheet. The mode field follows the entry mode decision described in Brouthers and Hennart (2007); the where field starts from the home-region evidence in Rugman and Verbeke (2004). The fields are reader inputs; no company data is supplied. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-market-entry-strategy-fig03/">View exhibit</a>.</figcaption>
</figure>

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