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Table Table 1 Go-to-market & pricing

What is revealed preference?

ObjectObservationBoundary
Stated preferenceWhat someone says they prefer or would buyPrompt, wording, hypothetical context
Purchase intentA declared likelihood or willingnessNo transaction is required
Choice dataSelection from a shown or available alternative setAlternatives, prices, timing, and access matter
TransactionAn executed exchangeBudget, authority, fulfillment, and terms remain relevant
Revealed preferenceAn interpretation of observed choiceIt is an inference under assumptions
Willingness to payMaximum value under a defined decision frameIt is not observed merely because a choice occurred

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.