Table 2From “What is quota setting? Capacity comes before target”
What does a quota-setting worksheet look like?
Table 2What does a quota-setting worksheet look like?
| Role | Productive weeks | Qualified opportunities | Realized value per opportunity | Capacity implication | Synthetic quota |
|---|---|---|---|---|---|
| Core territory | 40 | 80 | EUR 10,000 | Full account coverage | EUR 800,000 |
| New-logo territory | 30 | 40 | EUR 7,500 | Prospecting load | EUR 300,000 |
| Ramp territory | 20 | 24 | EUR 7,500 | Training and coverage | EUR 180,000 |
| Overlay role | 25 | 25 | EUR 10,000 | Specialist scarcity | EUR 250,000 |
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Revenue operations & AI
What is quota setting? Capacity comes before target
Quota setting translates capacity, role, period, ramp, territory, and incentive rules into a target. A quota is not a top-down number without capacity.
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