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Table Table 5 Go-to-market & pricing

What happens to new and discontinued lines?

Line stateShow asDo not do
Present in both periodsMatched price, volume, and mix calculationDo not hide a material category or segment change inside one total
No baseline sales, current sales presentNew product effectDo not call the launch a matched-line volume increase
Baseline sales present, no current salesDiscontinued product effectDo not call the exit a matched-line price decrease
Neither period has salesOutside the bridgeDo not create a zero effect record just to increase row count

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.

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