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Figure Figure 1 Go-to-market & pricing

The signed effects in a synthetic PVM bridge

A reconciled bridge keeps price, volume, mix, new product, and discontinued product effects signed and visible. Every value is synthetic.

A horizontal bar chart of five synthetic PVM effects: price plus 60, volume plus 300, mix minus 300, new product plus 360, and discontinued product minus 300.100200300400500Price60Volume300Mix-300New product360Discontinued-300Revenue effect (synthetic units)
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Reference & Evidence

Source: Author's synthetic bridge grounded in Variance Works (2026). The method source supplies the bounded five-effect bridge and exact-reconciliation rule; line values, formulas, and owner routing are author synthesis.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • C "price volume and mix analysis how to explain a revenue gap": a vendor method page, walking from baseline revenue to current revenue through named effects Variance Works. (2026). Price volume and mix analysis explained captured 2026-09-06 · VWM26-C1
  • C "for each product sold in both periods the price change multiplied by the units sold today valuing it at current volumes is a convention": the page says so itself: a convention, not a law Variance Works. (2026). Price volume and mix analysis explained captured 2026-09-06 · VWM26-C2
  • C The same page states the arithmetic constraint: "the effects must add up to the observed change exactly if they do not the bridge is wrong and should say so" Variance Works. (2026). Price volume and mix analysis explained captured 2026-09-06 · VWM26-C3
  • C The five effects are enumerated on the page, beginning "the five effects price effect what changed because you sold at different prices" Variance Works. (2026). Price volume and mix analysis explained captured 2026-09-06 · VWM26-C4
  • B The synthetic lines A, B, C, and D move baseline revenue from 3,300 to current revenue of 3,420 with effects of price +60, volume +300, mix -300, new product +360, discontinued -300, and residual 0 Author synthetic reconciliation · T03-OWN-C5
  • B Owner routing should follow the effect and its dimension: price to pricing or sales operations, volume to demand or capacity, mix to assortment or segment, and new or discontinued lines to portfolio or product owners Author operating framework · T03-OWN-C10

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

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