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Table Figure 1 Go-to-market & pricing

A synthetic price realization waterfall

Trace a reference price through deductions, pocket price, and collected cash before naming a realization rate.

Waterfall stepAmount (synthetic units)What it represents
List or reference price1,200Declared starting reference
Order-size discount-60Pre-invoice transaction term
Negotiated discount-60Customer-specific invoice term
Invoice price1,080Amount shown after the two invoice deductions
Prompt-payment credit-20Transaction-specific payment term
Service credit-15Declared service-related deduction
Freight absorption / concession-25Commercial absorption of delivery cost
Pocket price1,020Revenue remaining after the listed waterfall items
Uncollected balance-20Amount not received in the declared collection period
Collected cash1,000Receipt under the example's collection rule

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Reference & Evidence

Source: Author's synthetic reconciliation grounded in Marn and Rosiello (1992). Values are illustrative units, not a benchmark, recommendation, or observed ratio.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • A Marn and Rosiello make net realized price for each order or transaction the object of transaction price management Marn and Rosiello (1992), full-text receipt · T01-MR92-C1
  • A Their pocket-price waterfall moves from list price through invoice price and transaction-specific deductions to pocket price Marn and Rosiello (1992), full-text receipt · T01-MR92-C2
  • A Prompt-payment discounts, annual or retroactive volume rebates, cooperative advertising or marketing allowances, freight, and other items can sit after invoice price in the waterfall Marn and Rosiello (1992), full-text receipt · T01-MR92-C3
  • B List or reference price, invoice price, pocket price, and collected cash answer different questions Author taxonomy · T01-OWN-C2
  • B The synthetic example produces 90.0% invoice-to-list, 85.0% pocket-price-to-list, 94.4% pocket-to-invoice, and 98.0% cash-to-pocket rates Author synthetic arithmetic · T01-OWN-C4

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.