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Figure 1From “What is a price corridor? A defensible range before a point price”

The synthetic price-corridor ranges

A corridor protects a range before a quote. Its reference, edges, authority, and evidence still need a declared commercial context.

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Figure 1The synthetic price-corridor ranges

A range chart shows three synthetic price corridors. Self-serve standard has low, reference, and high points of 70, 90, and 110. Mid-market configured has 85, 105, and 130. Enterprise managed has 100, 125, and 155. The points are illustrative operating fields, not market prices or recommendations.6080100120140160180Self-serve standard90Mid-market configured105Enterprise managed125

Source: Author's synthetic corridor illustration grounded in Simon (2015) and Bruno, Che and Dutta (2012). Low, reference, and high points are illustrative operating fields, not market prices, elasticity intervals, or recommendations.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-a-price-corridor-fig02.png

Source and evidence

Each line names a claim related to this exhibit, its source, and how it was checked.

  • B G04-C1 Price is not one number: the book sets out "the many dimensions of prices": bundles, negotiated prices, wholesale, retail and manufacturers' suggested retail pricesSimon (2015), pp. 11-13 · published full text
  • B G04-C2 In B2B the list price is a starting point: suppliers use it "at best as guidance or starting point they negotiate intensely over terms and conditions such as discounts payment terms order minimums and on invoice and off invoice rebates"Simon (2015), pp. 12-13 · published full text
  • A BCD12-C1 Three findings, verbatim from the PDF (the extract warns it is mangled): "reference price effects exist on quantity purchased and on the transaction pricing outcome in business to business market transactions", "business customers react asymmetrically to price increases and price decreases", and "salespeople have their own reference prices that affect the transaction price"bruno-che-dutta-2012-reference-price-b2b
  • B T02-OWN-C1 A price corridor is a declared lower and upper range within which a price may be defended for a named segment, offer, unit, and periodAuthor framework grounded in G04-C1, G04-C2, and BCD12-C1
  • B T02-OWN-C2 A corridor is not a market price, a willingness-to-pay estimate, or permission to ignore costs, alternatives, and authorityAuthor negative boundary
  • B T02-OWN-C4 Reference, floor, target, ceiling, and realized transaction price are separate price objectsAuthor taxonomy
  • B T02-OWN-C5 Corridor width should be interpreted with the evidence and cost boundary that produced it, not as a universal confidence intervalAuthor boundary

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

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APA 7

Isoglu, S. (2026). The synthetic price-corridor ranges [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-price-corridor-fig02/

BibTeX
@misc{isoglu-2026-what-is-a-price-corridor-fig02,
  author = {Isoglu, Sinan},
  title = {{The synthetic price-corridor ranges}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-price-corridor-fig02/},
  note = {From the essay {What is a price corridor? A defensible range before a point price}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-price-corridor-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-a-price-corridor-fig02.png" alt="Figure 1: The synthetic price-corridor ranges" width="3200" height="2400">
  </a>
  <figcaption>Figure 1: The synthetic price-corridor ranges. Source: Author&#39;s synthetic corridor illustration grounded in Simon (2015) and Bruno, Che and Dutta (2012). Low, reference, and high points are illustrative operating fields, not market prices, elasticity intervals, or recommendations. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-a-price-corridor-fig02/">View exhibit</a>.</figcaption>
</figure>