Table 2From “What is price fairness? A reference and process problem”
How can a team measure price fairness separately from acceptance?
Table 2How can a team measure price fairness separately from acceptance?
| Measure | What to record | What it can show | What it cannot show |
|---|---|---|---|
| Perceived fairness | The buyer's answer to the same question | The reported judgment at that moment | Whether the buyer accepts or why |
| Customer response | Acceptance, renegotiation, delay, complaint, or renewal outcome | What happened in the declared period | Whether the change was fair or caused the outcome |
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Pricing & revenue architecture
What is price fairness? A reference and process problem
Price fairness depends on reference, cost or value explanation, process, and treatment. It is a perception object, not a legal verdict.
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