← Every exhibit

Table Table 1 Go-to-market & pricing

What belongs in price adjustment cost?

Cost layerWork includedEvidence to preserve
InformationGather cost, value, competitive, customer, and contract contextSource, cutoff, owner, uncertainty
DecisionModel scenarios, choose the change, and approve authorityRule, approver, scope, date
SystemUpdate catalog, billing, CRM, quote, tax, and reporting logicVersion, test, release, rollback
CommunicationExplain change to sellers, customers, partners, and supportMessage, audience, notice, timing
Customer responseAnswer objections, renegotiate, re-quote, or amend contractAccount, event, exception, owner
ReviewReconcile invoice, pocket price, margin, service, and retentionOutcome, window, denominator

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Reference & Evidence

Source: Table from this essay. Sources and interpretation are given in the article.