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Figure 1From “What is growth accounting? Separate new, retained, expanded, and lost revenue”

The synthetic recurring-revenue growth bridge

Reconcile the beginning recurring base to the ending base while keeping new, expanded, contracted, and lost revenue inside a declared period and currency.

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Figure 1The synthetic recurring-revenue growth bridge

Two synthetic stacked bars reconcile recurring revenue. The beginning recurring base is 1,000 thousand euros. The ending recurring base contains 780 thousand euros after contraction and churn, 120 thousand euros of expansion, and 300 thousand euros of new revenue, totaling 1,200 thousand euros. Values are illustrative and not a benchmark.Base after contraction and churnExpansionNew revenueBeginning recurring base100%Ending recurring base65%10%25%

Source: Author's synthetic growth-accounting bridge grounded in Corrado, Hulten and Sichel (2009) and Hulten and Hao (2008). The revenue components and values are illustrative, not company data, a valuation, or a growth benchmark.

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Each line names a claim related to this exhibit, its source, and how it was checked.

  • B G04-OWN-C1 Growth accounting reconciles a beginning recurring-revenue base to an ending base through new, expansion, contraction, and churnAuthor framework grounded in CHS09-C1 and CHS09-C2
  • B G04-OWN-C2 New, retained, expanded, contracted, and lost revenue are separate components under a declared period, currency, unit, and revenue boundaryAuthor taxonomy
  • B G04-OWN-C3 Ending recurring revenue equals beginning revenue plus new and expansion minus contraction and churn under the declared boundaryAuthor identity

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

From the essay

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APA 7

Isoglu, S. (2026). The synthetic recurring-revenue growth bridge [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig02/

BibTeX
@misc{isoglu-2026-what-is-growth-accounting-fig02,
  author = {Isoglu, Sinan},
  title = {{The synthetic recurring-revenue growth bridge}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig02/},
  note = {From the essay {What is growth accounting? Separate new, retained, expanded, and lost revenue}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-growth-accounting-fig02.png" alt="Figure 1: The synthetic recurring-revenue growth bridge" width="3200" height="2400">
  </a>
  <figcaption>Figure 1: The synthetic recurring-revenue growth bridge. Source: Author&#39;s synthetic growth-accounting bridge grounded in Corrado, Hulten and Sichel (2009) and Hulten and Hao (2008). The revenue components and values are illustrative, not company data, a valuation, or a growth benchmark. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig02/">View exhibit</a>.</figcaption>
</figure>

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