Table Table 2 Growth that compounds 6 September 2026

What does a growth bridge look like?

Component	Synthetic EUR 000	Reconciliation role
Beginning recurring base	1,000	Starting eligible base
New revenue	+300	Units outside beginning base
Expansion	+120	More recurring value from beginning-base units
Contraction	-80	Less recurring value from continuing units
Churn	-140	Lost recurring value from exiting units
Ending recurring base	1,200	1,000 + 300 + 120 - 80 - 140

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Source: Table from this essay. Sources and interpretation are given in the article.

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What is growth accounting? Separate new, retained, expanded, and lost revenue

Growth accounting reconciles recurring revenue through new, expanded, contracted, and lost components. Keep revenue and customer counts separate.

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APA 7

Isoglu, S. (2026). What does a growth bridge look like? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig03/

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@misc{isoglu-2026-what-is-growth-accounting-fig03,
  author = {Isoglu, Sinan},
  title = {{What does a growth bridge look like?}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig03/},
  note = {From the essay {What is growth accounting? Separate new, retained, expanded, and lost revenue}}
}

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