Table 26 Sept 2026From “What is growth accounting? Separate new, retained, expanded, and lost revenue”

What does a growth bridge look like?

Table 2What does a growth bridge look like?

Component	Synthetic EUR 000	Reconciliation role
Beginning recurring base	1,000	Starting eligible base
New revenue	+300	Units outside beginning base
Expansion	+120	More recurring value from beginning-base units
Contraction	-80	Less recurring value from continuing units
Churn	-140	Lost recurring value from exiting units
Ending recurring base	1,200	1,000 + 300 + 120 - 80 - 140

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is growth accounting? Separate new, retained, expanded, and lost revenue

Growth accounting reconciles recurring revenue through new, expanded, contracted, and lost components. Keep revenue and customer counts separate.

6 Sept 2026

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APA 7

Isoglu, S. (2026). What does a growth bridge look like? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig03/

BibTeX

@misc{isoglu-2026-what-is-growth-accounting-fig03,
  author = {Isoglu, Sinan},
  title = {{What does a growth bridge look like?}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig03/},
  note = {From the essay {What is growth accounting? Separate new, retained, expanded, and lost revenue}}
}

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  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig03/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-growth-accounting-fig03.png" alt="Table 2: What does a growth bridge look like?" width="3200" height="2400">
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  <figcaption>Table 2: What does a growth bridge look like?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-growth-accounting-fig03/">View exhibit</a>.</figcaption>
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