Table 26 Sept 2026From “What is go-to-market efficiency? The denominator across growth and capacity”

What does a GTM efficiency range look like?

Table 2What does a GTM efficiency range look like?

Motion	Declared output	Declared resource	Maturity cutoff	Central ratio	Decision use
Self-serve	Collected contribution	Marketing and product growth cost	30 days after entry	1.8	Monitor low-touch scale
Sales-led	Collected contribution	Marketing and selling cost	90 days after opportunity	1.4	Review capacity and payback
Partner-assisted	Collected contribution	Partner fee, support, and acquisition cost	120 days after contract	1.1	Review route economics

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is go-to-market efficiency? The denominator across growth and capacity

Go-to-market efficiency is a declared output-to-resource ratio. Name output, denominator, maturity, and capacity before comparing motions.

6 Sept 2026

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APA 7

Isoglu, S. (2026). What does a GTM efficiency range look like? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig03/

BibTeX

@misc{isoglu-2026-what-is-go-to-market-efficiency-fig03,
  author = {Isoglu, Sinan},
  title = {{What does a GTM efficiency range look like?}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig03/},
  note = {From the essay {What is go-to-market efficiency? The denominator across growth and capacity}}
}

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  <figcaption>Table 2: What does a GTM efficiency range look like?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig03/">View exhibit</a>.</figcaption>
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