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Figure 1From “What is go-to-market efficiency? The denominator across growth and capacity”

Synthetic GTM efficiency ranges

Compare GTM motions only after output, resource denominator, maturity, capacity, and attribution boundary are declared. The central point is not a universal target.

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Figure 1Synthetic GTM efficiency ranges

A range chart shows synthetic contribution per euro of declared GTM resource. Self-serve has a low, central, and high value of 1.4, 1.8, and 2.2. Sales-led has 0.9, 1.4, and 1.9. Partner-assisted has 0.7, 1.1, and 1.6. The ranges are illustrative sensitivity values, not company results or benchmarks.0.0×0.5×1.0×1.5×2.0×2.5×Self-serve1.8×Sales-led1.4×Partner-assisted1.1×

Source: Author's synthetic GTM efficiency sensitivity model grounded in Homburg, Vomberg and Muehlhaeuser (2020) and Biemans, Malshe and Johnson (2022). Ranges vary declared output, resource, maturity, and allocation assumptions; they are not benchmarks.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-go-to-market-efficiency-fig02.png

Source and evidence

Each line names a claim related to this exhibit, its source, and how it was checked.

  • B G06-OWN-C1 Go-to-market efficiency is a declared output-to-resource ratio for a named motion and periodAuthor framework grounded in CH1R-C1 and BMJ22-C1
  • B G06-OWN-C2 Output, resource denominator, motion, period, maturity, capacity, and attribution must be visible before motions are comparedAuthor record design
  • B G06-OWN-C3 GTM efficiency can be represented as declared output divided by declared GTM resource costAuthor formula

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

From the essay

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APA 7

Isoglu, S. (2026). Synthetic GTM efficiency ranges [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig02/

BibTeX
@misc{isoglu-2026-what-is-go-to-market-efficiency-fig02,
  author = {Isoglu, Sinan},
  title = {{Synthetic GTM efficiency ranges}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig02/},
  note = {From the essay {What is go-to-market efficiency? The denominator across growth and capacity}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-go-to-market-efficiency-fig02.png" alt="Figure 1: Synthetic GTM efficiency ranges" width="3200" height="2400">
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  <figcaption>Figure 1: Synthetic GTM efficiency ranges. Source: Author&#39;s synthetic GTM efficiency sensitivity model grounded in Homburg, Vomberg and Muehlhaeuser (2020) and Biemans, Malshe and Johnson (2022). Ranges vary declared output, resource, maturity, and allocation assumptions; they are not benchmarks. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-go-to-market-efficiency-fig02/">View exhibit</a>.</figcaption>
</figure>

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