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Figure Figure 1 Growth that compounds

Synthetic GTM efficiency ranges

Compare GTM motions only after output, resource denominator, maturity, capacity, and attribution boundary are declared. The central point is not a universal target.

A range chart shows synthetic contribution per euro of declared GTM resource. Self-serve has a low, central, and high value of 1.4, 1.8, and 2.2. Sales-led has 0.9, 1.4, and 1.9. Partner-assisted has 0.7, 1.1, and 1.6. The ranges are illustrative sensitivity values, not company results or benchmarks.0.0×0.5×1.0×1.5×2.0×2.5×Self-serve1.8×Sales-led1.4×Partner-assisted1.1×
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Reference & Evidence

Source: Author's synthetic GTM efficiency sensitivity model grounded in Homburg, Vomberg and Muehlhaeuser (2020) and Biemans, Malshe and Johnson (2022). Ranges vary declared output, resource, maturity, and allocation assumptions; they are not benchmarks.

Each line is a claim from the register this journal publishes against, resolved from the register at build time.

  • B Go-to-market efficiency is a declared output-to-resource ratio for a named motion and period Author framework grounded in CH1R-C1 and BMJ22-C1 · G06-OWN-C1
  • B Output, resource denominator, motion, period, maturity, capacity, and attribution must be visible before motions are compared Author record design · G06-OWN-C2
  • B GTM efficiency can be represented as declared output divided by declared GTM resource cost Author formula · G06-OWN-C3

Grades: A, verified against the printed page of the primary source · B, primary source, text layer only · C, authoritative secondary · D, reported.

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