Table 34 Sept 2026From “What is customer churn?”

Multi-Year Financial and Valuation Transformation

Table 3Multi-Year Financial and Valuation Transformation

Operational Metric	Baseline Status	Post-Intervention Status	Net Absolute Variance	Relative Improvement
Involuntary Churn ARR	\$1,200,000 (4.0%)	\$360,000 (1.2%)	-\$840,000	-70.0%
Remediable Voluntary Churn ARR	\$2,100,000 (7.0%)	\$900,000 (3.0%)	-\$1,200,000	-57.1%
Terminal Unrecoverable Churn ARR	\$1,200,000 (4.0%)	\$1,200,000 (4.0%)	\$0	0.0% (Intentional pass)
Total Gross Revenue Churn ARR	\$4,500,000	\$2,460,000	-\$2,040,000	-45.3%
Gross Revenue Churn Rate	15.00%	8.20%	-680 bps	-45.3%
Total Retention Cost	\$0	\$300,000	+\$300,000	N/A
Net Preserved Gross Profit (Year 1)	\$0	+\$1,332,000	+\$1,332,000	Highly accretive
Cumulative 3-Year Retained ARR	Baseline	+\$6,420,000	+\$6,420,000	N/A
Enterprise Valuation (7.0x ARR)	\$210,000,000	\$254,940,000	+\$44,940,000	+21.4% Expansion

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Growth that compounds

What is customer churn?

Customer churn measures account and revenue defection over a defined window. Separate logo churn from revenue churn and voluntary from involuntary loss.

4 Sept 2026

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APA 7

Isoglu, S. (2026). Multi-Year Financial and Valuation Transformation [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-customer-churn-fig05/

BibTeX

@misc{isoglu-2026-what-is-customer-churn-fig05,
  author = {Isoglu, Sinan},
  title = {{Multi-Year Financial and Valuation Transformation}},
  year = {2026},
  howpublished = {Table 3, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-customer-churn-fig05/},
  note = {From the essay {What is customer churn?}}
}

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