Figure 24 Sept 2026From “What is customer churn?”

What are the four kinds of churn?

Figure 2What are the four kinds of churn?

Source: Diagram from this essay. Sources and interpretation are given in the article.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-what-is-customer-churn-fig02.png

From the essay

Growth that compounds

What is customer churn?

Customer churn measures account and revenue defection over a defined window. Separate logo churn from revenue churn and voluntary from involuntary loss.

4 Sept 2026

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APA 7

Isoglu, S. (2026). What are the four kinds of churn? [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-customer-churn-fig02/

BibTeX

@misc{isoglu-2026-what-is-customer-churn-fig02,
  author = {Isoglu, Sinan},
  title = {{What are the four kinds of churn?}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-customer-churn-fig02/},
  note = {From the essay {What is customer churn?}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-customer-churn-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-what-is-customer-churn-fig02.png" alt="Figure 2: What are the four kinds of churn?" width="3200" height="2400">
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  <figcaption>Figure 2: What are the four kinds of churn?. Source: Diagram from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-customer-churn-fig02/">View exhibit</a>.</figcaption>
</figure>